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While describing it as a strong cyvalite of Greece and Croatia, “The Times” writes that Albania is facing a influx of tourists coming from Great Britain to visit tourist sites in Albania. One of the British indices to come to Albania are social networks and especially TikTok, where videos and images are shown from Albania's beaches, and not alone.

TikTok's “videos featuring Ksamil, a beach resort with crystal water, have been seen more than 60 million times. A tour has been added to the town of Korca, as well as a multiday trip to the Albanian “River” that includes the beaches of Durres, the city of Vlora, the National Park of Llogara and the U World Heritage Centre NESTOs in Butrint”, it says in the article.

From the data received from flight lines and booking platforms, it turns out that bookings have increased by 96% compared to the same period in 2019.

The Times” writes that another driving factor for Britons is low prices in Albania, while comparing a lunch and certain products with Spain and Greece.

Full article in “The Times”:

Clear crystal waters, U World Heritage sites NESTOs and British voices happen. Albania is trying to fight organised crime and is facing Greece and Croatia for tourism that is flourishing again after the pandemic. The airlines are increasing flights, holiday companies are introducing new tours and main hotel groups are presenting new properties in the country. Travel experts say social media is a strong force linked to growing interest.

There are many major users of social media and have benefited from this. In the past, much interest was from people who would discover Albania as a country with communist past. Now they look at the photos, they hear about it, and they realize it's an amazing place for the coast and natural beauty,” said Ellie Mar, a specialist for Albania at Regent Holidays.

The TikTok videos featuring Ksamil, a beach resort with crystal water, have been seen more than 60 million times. Ellie Mar, who has just returned from her family vacation in the country, said it was the diversity of landscapes, including the beautiful coastline, that attracted it.

“As far as the landscape is concerned, it is a combination of Greece, Croatia and Montenegro. Plus, there's a really fascinating story that, with the near communist past, makes it very intriguing”, said Mor.

Skyscanner, the world's largest flight booking platform, said reservations to Albania have increased 96 percent, compared to the same period in 2019, the last year of pre-edemia travel.

EasyJeet had planned to launch direct flights three times a week from Gatesick to Tirana in May 2020, but it was delayed due to pandemic. The airline now makes direct flights six times a week.

On all airlines the number of flights to the country has increased. In July 2019, 76 flights, with 14,000 passengers, were launched from Great Britain to Albania, according to Cirium, an analytical flight company. That number rose to 207 last month, with 39,600 seats.

“Croatia, Montenegro and Slovenia have all been extremely busy this summer with availability at the end, said Tom Barber, co-founder of the Original Travel Company that measures the flow of tourists.

“We are sure that there will start a flood in Albania. Of course, we're pushing it as an alternative and as an excellent option for a car break with a lot of adventures”, Tom followed.

ToursByLocals, which operates in several European countries, has witnessed an increase in the recent months of Britons who reserve holiday tours in Albania. A tour has been added to the town of Korca, as well as a multiday trip to the Albanian “Rivier” that includes the beaches of Durres, the city of Vlora, the National Park of Llogara and the U World Heritage Centre NESTO in Butrint.

Celia Silvani, 31, who has booked a trip to the end of the month, said: “I am inspired by the number of Tik Toxs they have seen on my page, for YouCE for the Albanian revival. It seems absolutely amazing and slightly different from some of the best - known parts of Europe's massive tourism, where I don't like to go. ”

Silvani and her husband will go to Ksamil and Saranda. We'll fly to Corfu and get the ferry there, so we can combine two places on a trip. I'm very excited and I hope to fulfill my huge expectations based on TikTok. ”

Another driving factor of demand is low prices in Albania.

The “is really one of the destinations where you can spend less in Europe. You can find a three-course meal for 10 euros in some places. Plus, you can find a glass of wine for 2 euros and a beer for 1.50 euros”, said Mor.

Prices

Albania

Three-course meal for two people in middle-level restaurant: 22 pounds (33,000 dollars)
Local beer (0.5 litres): 1.10 pounds (150)
Summer bottle in the supermarket (Mediterre): 5,30 pounds (728 m)

Spain
Three medium-level meals for two people: 42.32 pounds (50m)
Drink home beer (0.5 liter): 2,12 pounds (2.50)
Summer bottle in supermarket: 4,23 pounds (4,99)

Greece
Three medium-level courses for two persons: 33,86 pounds (40m)
Beer (0.5 litres): 3,39 pounds (4. m)
Summer bottle in supermarket: 5,08 pounds (6 $)