The weight of our media cross!

We know he's opportunistic in relation to the measures that consume us when our media do better making reality shows of politics, focusing on negatives.

But now it's seen that, like the media, we've overstepped certain limits. We were caught in the vicious game we created.

We are among the primary causes of policy degradation on the boulevardek show, just as Mario Vargas Llosa accurately describes in his work “These Boulevard”, where it says that “who loses his culture, loses himself”.

We, the media, lost media culture and ourselves, and on our way to the grave, we want to take with us our beloved twin politics.

The truth?

Target information?

Who cares about this job?

We, media makers, sometimes at least.

This is boomerang. The media must be more than a power and policy agent.

The real question is not what's happening between Rama and the media, but what's happening between the media and reality.

I think that we, like the media, very often forget that first of all we have to mediate between events and the public to inform.

In fact, we increasingly want to be the ones who create events, set the agenda, establish what is important according to our standards, not what really matters.

Instead of looking for reality shows, we do our best to be given material to show a world the way we would like it to be - scandalous, full of intrigues, interesting, fun for the masses. Is it tempting, even educational, politics to offer as many events as possible?

We didn't think that until politics showed us our teeth, it touched us too. And this touch we're experiencing as a knife behind our back, or as a policy refusal to play our game.

Edi Rama is acting like all other politicians so far. Not because he exclusively wanted this, but because we created the context where this is the only way to act. Rama's reaction can reduce tamtamce, as is common in his neurosis, to the Albanian prime minister's dandeske strategy to shift attention from even bigger crises.

We can do whatever we want.

But will this lead us as media to escape responsibility?

Rama's reaction to me more personally turns out to be an expression of political frustration against a media system that, on the basis, has not over-reached objective information of the masses, but without minimal responsibility and in the interest of certain political agendas dramatizes all things not to whitewash and mark problems, but to retaliate. To make the mentality so angry that it breaks itself with politics, in this case with the government.

That's what we do, media. Most of us.

Why?

Because, “who pays us uses”?

Not necessarily.

More is this: we help politicians create ʹto use, then giving them the illusion that they have our front. And when a politician comes out that can't get inside this media system, there's a fight. Like Rama, because he's not a media product.

His performance is not just aesthetic, and just like his legalization is not just rhetorical, so is the fact that Rama has made the deepest political change on the ground since the beginning of the transition to this day.

Of course, there is room for much criticism in current Albania.

But, under Albania's circumstances, there has been no central government more socially responsible and institutionally more inventive than this.

The media are the latest, the same as the non-liberal opposition and the vision, which can dispute this.

2.

The fact that today, in 2018, we're still discussing the media report that is so tarnished with politics, in my opinion, by myself, without anyone telling us, it makes Casan.

We've become an unpredictable mess.

We have to be much more than to be talked about. Even worse: Sometimes we are so narcissists, tyrants, with our views that we believe in this and in every possible life there is only one reality: Us!

And no one else.

Just like we say, it's no use.

We do our best not to have a reality different from that figurines we want at any cost also to impose on power, government, politics, jealousy and agriculture.

What's going on with us?

The job of politicians is to find the best way to promote the agenda that they think should make the difference. We, the media, created the context in which you can choose between different aspects of reality, or, worse, very often different versions of reality.

That's the real question we have to ask ourselves.

Because thinking that we are the most important, we lack to see that more and more the public suspects that. And he increasingly thinks of us as those who disturb the truth and do not hand him over.

Seen by professional ethics, the lack of clear distinctions from politics draws us a much worse portrait than Kazan ', even because we are inexorable, that makes Kazanan much more functional and noble than the media.

3.

What is our media product today?

The fact that we as media ask this question shows that it is still difficult for us to understand our goal of serving the public, of the truth that he needs and wants.

We see ourselves as power brokers and now we feel attacked. When we feel attacked, we would like to shift the balance of power for our benefit again.

And again: Do we not often allow ourselves to be used for the agendas by removing the opportunity to strengthen our position? Of course, many of us end up as power agents. Very often we do so by wanting to believe that we do it for public good, even though most people may have had or have different ideas.

We are seduced by the same political power that we find disobediently in others.

We should start doing our jobs better, informing the public the best we know.

This is our true power.