5 minutes agoPortugal is warned of a <x0).
Periskopi(an hour ago)
(an hour ago)The Portuguese Football Federation has been warned that it could face a major media and financial blow following the retirement of Cristiano Ronaldo from the national.
Marketing expert Daniel Sa, executive director of the Portuguese Institute of Marketing Management (IPAM), believes the Federation should be prepared for the post- Ronaldo era, as 41-year-old star has become much bigger than the representative himself in terms of brand and global influence.
Ronaldo confirmed that the 2026 World Cup was his sixth and final performance in this tournament, although he has left his future open with Portugal.
According to Sa, the departure of Ronaldo will bring considerable loss of media and income attention, as Al Nasr's attacker has been for more than two decades leading figures that have attracted sponsors and lucrative agreements for the Portuguese Federation.
“may sound a little rough, but from the brand's point of view, Ronaldo is more incomparable than the entire Portuguese national and many others together”.
I'm not doing a sports analysis, I'm doing a brand analysis. It will be a tragedy when he leaves because people still don't understand how much media attention will be lost. It will be as if we could get off a mobile ladder of”, said the Portuguese news agency Lusa.
He added it was Ronaldo who has helped the Federation sign numerous commercial contracts and generate large revenues for more than 20 years.
He is the man who has enabled them to sign numerous contracts and earn a lot of money for more than 20 years. I believe the Portuguese Federation is preparing a new narrator, because it cannot depend only on one person and must offer other reasons. Of course, Portuguese football is more than Ronaldo, but this new strategy has to be used to make the best use of”, he continued, reports Telegrafi, broadcast. Periscope.
He also stressed that Ronaldo's career as football player is already only part of his personal brand power.
According to him, the global impact of five times the winner of Golden Ball will continue to grow even after hanging shoes on nails, thanks to his extraordinary presence on social networks, contracts with sponsors and investments in various areas.
“S, along with football player, exists Ronaldo influential, who is the largest in the world and the most popular person on social networks. There is Ronaldo sponsored by national and international brands, as well as Ronaldo investor in various industries. Even after it stops playing, this brand will continue to grow”, the expert concluded. /Periscope/
