7 hours agoViva Fresh Group Brings SpAR in Northern Macedonia, investment over 45m euros
Periskopi(a month ago)
(a month ago)Viva Fresh Group has officially announced the launch of international brands SPAR in northern Macedonia, marking an important step in regional expansion of the company and strengthening its presence on the Balkan market.
In co-operation with SPAR International, existing Viva Fresh and SuperKit GO stores in northern Macedonia will gradually be transformed into SPAR North Macedonia, bringing a new concept of European standards, richer assoriman, modern logistics and more advanced experience for consumers.
According to the announcement, over the next three years the company plans to invest over 45m euros in northern Macedonia. Investments will focus on building a modern logistical centre, opening new markets and transforming existing points into SPAR stores.
Through this expansion, Viva Fresh Group aims to strengthen its position as one of the biggest reform groups in the Balkans, investing in infrastructure, digital transformation, staff development and support for local producers.
The Yugoslav “has arrived in northern Macedonia. And this is just the beginning of”, says the company's announcement.
