“Meddonisation” Political, as a process of re-uniting Albanians

1. From the beginning, I have to clarify the context of this title, which actually refers to the rapid processes through which Kosovo society is going through, so just as “Mcdaldus,” which refers to a type of food used in situations when man is running by the time that this (man) is running in one way or the other it is different from that of what he is actually as an individual, citizen, as a group or as a society. I first have to clarify the meaning and reference, but also the symbol that will be used as the context of the identical social circumstances or environment in which I think that the new Kosovo society is found, where new values of social identification are terribly exercised, not by normal steps, but that, of course, they have consequences that are hard to prove our society can handle. So “macdation” ( Mac Donaldisation of Society can simply be defined as a process in which the type of fast - food culture is cultivated as a result of the trend and the dynamics of daily social and economic life in Western societies, but it has definitely infected new post-communist societies. McDon't know it's a whole net, that's a global-sized masverick, Coca Cola, and hamburgers that are usually used by new generations (tenagers) that have already been established scientifically that they are suffering from the same complex of fat (obety, XXXL generation), thus causing not only psychological and social trauma but also sish health. The new food culture according to McDonald's recipes, so citizens, and especially the middle layer of these countries, have in a way removed the culture of quiet and relaxed nutrition, where conversationators congregated and free of daily burdens, and at one time the subject of ideas, plans, projects, businesses, etc.

2. Mc Donald '%s', however, as a massive culture is identified with global processes: globalisation or Westernation that is actually perceived by most of the dominant sociologists today and designed as American. This is true of a very critical fact, that he is in some way one of the most successful sets of values and general American culture worldwide, namely a true ambassador of American values and system of hedonistic and conservative lifestyle... Second, I have to point out that the disk on Kosovo's “machdoldisation”, as a metaphor of its kind that has been used in the case, if handled by sociological prisms, can be identified in thick lines with the added and overriding process of Kosovo society. That necessarily as a phenomenon of our own kind made us perceive as a phenomenon that little or nothing can be encountered in broad sociological literature. The reasons are many, but in our case, I feel that reasons should be sought on certain plains, such as ethnopsycological, anthropological, and yet sociological. But we're interested here in the sociological plain that reminds us that we have to address or in connection with the factor of lack of communication or the loss of the feeling of solidarity among people, so ordinary citizens who being exposed to a major problem like that of realising national and state identity have made us not as an individual but also as a whole society to deal with and care about almost every topic and problem that came or still comes from the sphere of politics and problems around it. Of course, if we were to use a degree of social recognition, we would understand that the level of politicization here in Kosovo is not of equal intensity in all stages of presenting this interesting phenomenon and yet specific even of the fact that in normal and institutionally traditional countries, it was usually the state institution that carried on its shoulders both responsibility and the need (depoliticisation of its citizens to the proper size and quality.

3. Handikapi, of the Albanian predigma of the politicization tradition of almost every “fact” Dirchemian, as well as the tendency of explaining phenomena and phenomena of whatever nature may be those with exclusive political dioptrine, should also be sought in the process of exercising a depression and serigation unseen in scientific anals by the former Serbian regime in the last two decades of the last century, which unconsciously produced that critical mass. Which one day will come out of the bed of excessive politicisation (or, better yet, to say futile debates than “freedom comes to us by itself...” “and that “is enough for us to be in touch. ”) and will free Kosovo from the Serbian yoke. In almost all transition societies, there has been an undeniable process when it comes to raising public responsibility on the part of subjects or dominant political actors who, by the power of vote, make national projections and state ssh. That implies developments like emancipative to create critical measures for those responsible and needs as standards of contemporary democratic societies. The ongoing history of these societies has also proved that the process of re-negotiation should take place in some plans, in order to reach the standard of security and responsibility of institutions and all social engineering (the reduction of unemployment in gangrene that is being conveyed to today), and especially to the cultural one (the gradual and consistent change with the needs and responsibilities of different interest groups), in order to function better democracy and the state. This process should take place in the ideological sphere, that programming, law, social and especially cultural...

Mc Donald '%s', however, as a massive culture is identified with global processes: globalisation or Westernation that is actually perceived by most of the dominant sociologists today and designed as American. This is true of a very critical fact, that he is in some way one of the most successful sets of values and general American culture worldwide, namely a true ambassador of American values and system of hedonistic and conservative lifestyle...