The painting of Picasso with 25 thousand owners appears in Geneva

About 25 thousand internet users, who bought together a Picasso play through a Swiss group shopping platform, were able to view the painting for the first time in Geneva today.

Usually the faithful clients of the Swiss Web shopping site”Coqa” are more interested in a set of suitcases or convenient travel.

But in December, the platform, founded in 2005 with the” slogan we do everything possible, but only for you”, proposed to customers the purchase of a masterpiece, ” Bust of Pablo Picasso's marker”, for two million Swiss francs (1.7m euros).

Within three days, 25 thousand people purchased 40 thousand shares worth 50 Swiss francs (42 euros) set aside for sale, officially becoming the happy owners of the bust.

The original page”Ide was certainly to make media noises, to make talk about the company, but also with the desire to make the world of art vulnerable as a closed and dark gate”, Passcal Meyer, founder of the shopping site, said.