The power of the song "Despacito" saved Puerto Rico from bankruptcy

The last song by the Superstars, Louis Fonss and Daddy Yankees made a huge boom since their song was published three weeks ago in social media.

The video of the song “Despacito” is among the five most watched on YouTube watching 2,486,820,678, and released this year.

A few months ago, Puerto Rico Prime Minister Ricardo Roselo had declared a state bankroll. But it didn't last long, since the voice of “Despacito” has generated worldwide overall interest in this small island. It's very popular on the web and the line of this song is “This is how things are done in Puerto Rico”, and this has caused tourism in this country to grow to 45%.

Social Media and Tourism Construction

Since the Instagram has begun to become popular, tourist organizations in the world have tried to use social media to encourage travel. Visual platforms have made tourist companies even tourism ministries become involved in social media.

Social media has given life to “Free Media” such as recommendations from friends and family, online forums, etc. Such media have changed the fact that tourism companies have to work in the online world, because free media can easily go, in the blink of looking at “this magical location” in “vgar and weak”, transmit Periscopi.

For companies working in the travel industry or tourism ministry, Puerto Rico's sudden growth in tourism can be an interesting inspiration. Travel guides who have increased the location of music in their stops understand the power the media has had in their tourism.

The Despacito effect on Puerto Rico tourism can be an inspiration for the entire tourism industry as well as marketing. How Puerto Rico will use knowledge and the song to further increase tourism remains to be seen./Periscopi/