Prime Minister Edi Rama, fourth most pursued leader in Europe in 2020

The year 2020 was to be remembered long in history as the year that isolated the globe because of the David-19 pandemic, but also as an age-old event in the digital world, with interactive online platforms proving to be the only link and communication in the impossible of physical contact limited especially by the quarantine period. Meetings, meetings, interactions through digital means knocked down the office myth for the first time this year, while social networks recognised the greatest growth in the number of real-time users were even seen as the greatest benefit since their creation.

But how it translates for politicians the relationship and public communication through digital applications in a difficult year like the one we left behind, where election campaigns online took place for the first time, dimming the concept of public physical encounters.

According to the latest study of popularity and interactive data in “Facebook”, of “Terradata”, Albania's prime minister, Edi Rama is the fourth most widely followed politician in Europe for 2020, with 1.3 million followers, leaving behind powerful leaders such as Austrian Prime Minister Sebastian Kurtz, Norway's Prime Minister Erna Solberg, or leaders of neighbouring countries as Greece's Prime Minister Kyriakos Mitsotakis, as well as that of Northern Macedonia Zoran Zaev. Meanwhile, the first in the number of followers stands for Turkey's Recep Tayip Erdoğan, followed by Italy's Prime Minister Giuseppe Cete, and followed by English Prime Minister Boris Johnson in third place.

From data analysed by “Terradata”, Albanian Prime Minister Edi Rama ranks sixth in Europe in terms of the number of followers reactions, with 5.6 million like, or emotion, during the next year. While another given very interestingly, post in “Facebook” ranked the head of the Albanian government first among European leaders with 812 posts in 2020.

For Albania this year that was closed, besides the pandemic there was the year of recovery after the tragic earthquake of November 26, 2019, which is attributed to a very high number of posts on Prime Minister Rama's Facebook at the reconstruction sites.

According to the professional analytical data of Terradata, the total comment on Albania's prime minister's page is 524.9K, while the distribution of information from the head of government on the Facebook network for 2020 reached 216.2K.