“Document Discovered Cambridge Analytica” that had watered Trump's victory

“Document Discovered Cambridge Analytica” that had watered Trump's victory

Project as “Campbell Analytica” claimed he had won the White House for using Google, Snapchat, Twitter, Facebook and YouTube by Donald Trump was first discovered in an internal document provided by the British medium “Guardian”. The 27-page project was made by “officials Cambridge Analytica” who [...]

The 27-page project was made by “officials Cambridge Analytica” who worked in the Trump election campaign in 2016.

A former employee details the techniques used to lure American voters into voting Trump.

 

Intensive research, data design and optimization algorithms were used to distribute 10,000 different ads for different audiences in the months leading up to the election. The ads were looked at billions of times, according to the study, reports the Guardian”, broadcast Periscopi.

However, the document contains very little information about how the campaign has used Facebook data. On a page, suggests that “Cambridge Analytica” was able to effectively monitor messages from various voters, giving the company and campaign constant reactions about levels of engagement on platforms such as Twitter, Facebook and Snapchat.

This meant algorithms could be updated and constantly improved to offer thousands of different messages to voters depending on their profile.

Voters in areas where online activity suggested they could be followers of Trump appeared in a triumphant image of the candidate and helped find their country's closest vote.

One of the final tabs explains how the company used ads paid for Google in the implementation of “obey-search ads” to promote pro-Trump and anti-Clinton research results through the company's main research facility./Periscopi/

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