Survey: 40% of Kosovars say they have a worse life than before

A recent search of “Valicon” titled “Normal Study”, conducted during August 18-21st, 2025 in the Adriatic region states, including Kosovo, points out that inflation and political uncertainty are the two main concerns for Kosovo citizens. In the poll, it has also become known that 40% of Kosovars have said their lives are worse today than before.

According to the results, 70% of Kosovars are concerned about increasing the cost of living, making inflation one of the most pressing economic issues in the country. A major concern is political stability, with 54% of Kosovo participants considering this a serious problem, following regional trends where political concerns are also high in countries like Serbia and Bosnia and Herzegovina.

On the other hand, concern about the value of property is relatively lower in Kosovo, with only 26% of respondents considering this issue of concern.

Careful Conduct of Consumers in Times of Economic Challenges

Financial concerns have brought marked changes in the way of consumption, according to research. Consumers in Kosovo are devoting more to shopping at cheaper prices, where 68% prefer to make purchases in these countries, trying to better manage their family budget.

Also, acquisitions during promotions are another strategy used by 65% of consumers in Kosovo to save in spending. A high percentage of citizens are canceling costs for products and services that they do not consider necessary, reflecting a more thrifty and prudent mentality. In shopping at cheap shops, he leads Croats with 70%.

Lossing savings and quality of life

Research also shows significant reductions in money savings in Kosovo, where only 20% of citizens manage to maintain the same savings levels as before. This trend is reflected in other countries of the region.

As for the quality of life, most Kosovars believe it has fallen since 2020, with 40% praising their lives today as worse than before. However, some 34% express optimism and feel that the quality of life has improved in this period.

Research of “Valicon” shows that at a time when inflation and political uncertainty continue to significantly influence the lives of Kosovo citizens, their consumption patterns have become more cautious and strategic. This reflects an economic and political reality facing major challenges, affecting not only family finances but also the overall perception of the quality of life in the country. /Periscopi/