2 minutes ago2021 elections added television business to Albania
Periskopi(4 years ago)
(4 years ago)The balance records of ten major television companies in Albania show that the year 2021 was good for television businesses, with an increase in income by almost 30%, but the performance was not uniform; three televisions suffered decline, while TV Klan received the overwhelming majority of additional incomes. Televisions in Albania realised [...]
The balance records of ten major television companies in Albania show that the year 2021 was good for television businesses, with an increase in income by almost 30%, but the performance was not uniform; three televisions suffered decline, while TV Klan received the overwhelming majority of additional incomes.
Televisions in Albania generated a total of 5.7 billion dollars [approximately 48m euros] over the past year, with an increase of 1.3 billion dollars, or 29.7%, compared to 2020, is announced by the balances of companies delivered at the National Business Centre. B IRN analyzed the data of the country's top ten televisions: TV Klan, Top Channel, News 24, A2 CNN, Media Vision, Euronews Albania, Report T V, ABC News, Ora News and Scan. Three out of ten televisions resulted in losses during the past year, while three televisions suffered a decline in revenues compared to 2020.
The increase in revenues over the past year seems to be in part with the April parliamentary elections, when political parties emptied their pockets for more advertising or live broadcasting.
Klan television resulted in the country's largest income-related television, receiving 35.6% of the market, followed by Top Channel with 27.7%.
Four largest televisions in the country, Klan, Top Channel, News 24 and A2 CNN jointly controls 77% of the market. Market dominance rates from the four greats have increased year-on-year.
TV Klan scored $2 billion in revenue, with a 74% increase compared to the previous year, while Top Channel collected an estimated 1.6 billion dollars in 16% growth.
Focus Media News, the company operating the News News 24 channel, marked revenues of $396m in growth of 33%, ranking third in the income level. A2 CNN, the relatively new television under the ownership of the Ulaj Union builders, was ranked fourth in the country with revenues of $392m and up 25% year-on-year.
Media Vision, the company operating the Vizion Plus channel, suffered a 15% drop in revenues, ranking fifth place with $362m in revenue. The other new television, Euronews, ranked sixth with $285m in revenue. This television's income increased 33%, but again, 2021 closed at a significant loss of $26 million. The accumulated loss of this television has caused stockary capital to be in the quota of minus 86.6 million dollars.
Instead of the seventh in income was MultiScreen, the company operating Report TV television. Its revenue from primary and secondary activity was at the level of $268.6 million, while the company also marked revenues from the divider to 74 million. These revenues are related to ownership that this company has over the company C 7 Integrated Communications Systems, which has as a declared information technology activity.
TV ABC News, which has moved from television to the news on television on more generalist television after changing ownership, realised income to 156 million dollars. Revenues increased by 31%, but the financial year again closed with losses of 31.5 million dollars.
Television Ora News, which during the past year was under state sequential, suffered a 36% drop in income compared to the previous year, while its $120m income was 2.1% of the market. The SCAN Television, which was purchased by businessman Samir Mane for 700 thousand euros in March of this year, was recently listed. Television reported 251 million dollars in losses for 2021, resulting from declining reassession of the value of the physical assets of television.
The strong rise in television revenues seems to be linked to last year's election campaign of parliamentary elections. In fact, election years are usually good for advertising sales or other services sales for political parties.
An earlier BIRN analysis found that political parties broadcast 89 hours of advertising on 17 important televisions, which, based on declared television prices, may have cost minimally 6.5m euros. However, the real income of televisions from election campaigns is hard to evaluate correctly because many TV campaigns also sell part of the emissions or broadcast advertising chronics, which are not marked as ads. /Reporter. al
