Youth business, how Albanians are jeopardising with botox

In Italy, using the silicon for lipbite has been banned since 1992, but Dr. Skerdilajd Faria says that in our country, there are still numerous cases that are carried out in beauty salons and that dissatisfied customers resort to good clinics at the end, hoping to correct, what is often irreversible. Dr. Skerdi adds that the lack of a well-designed legal framework makes this sector exposed to disqualified persons to conduct such interventions. Those who eventually get hurt are always customers, often uninformed or enticed by a cheaper price.

However, the thinking of Albanians has changed, and most of them turn to major clinics specialising in the country for aesthetic plastic intervention. Dr. Irena Savo, of the Vivia Clinic, claims that besides thinking, information has also contributed to increased the demands of Albanians for such interventions. According to her, they're more informed about products they use, so facial injection applications for the anti-aging are services that are done with less complexity.

At the Kate clinic, the statistical department tells of the conduct of 8,000 interventions a month, which shows the increase in the market in plastic interventions. Not only are Albanians but also foreigners seeking such services in our country. The reason is simple: the cheaper price. In our country, health tourism is being structured, increasingly organised. Clinics attract foreign customers, in the form of a comprehensive package: intervention, post-operation, hotel, food, etc.

Requests on the Rise

The tendency to use antiaging treatments and the demand to appear younger has increased. By paying attention to outward appearances, women make up 91% of the clientele of various clinics. However, both the world trend and the number of male interventions are growing rapidly. Increasing awareness of various facial interventions, new techniques and immediate effects in a short time is seen as significant reasons for boosting market growth. The main players of this market are already numerous, from the state hospital “Mother Teresa” to private hospitals, smaller clinics oriented solely to plastic interventions and finally to certain salons that, formally or informally, make interference in the lips or anti-rrug treatments.

The Euromedica clinic claims that two are the most frequent requests in the field of aesthetic care, strands or cosmetics, as well as botox. According to them, botox anti-regime injections are required most after the age of 30, in areas where the milk plays a role for strengthening or showing them prematurely. The areas where the most applied are between the eyebrows, the areas beside the eyes, the sides of the lips, and the forehead. While the beginnings are filler injections and are required mainly in the front area and the eyes. Dr. Sophia Vaj says that in recent years, technological development and efficient use with the latest methods gives life to intervention. According to her, the use of hyalronic acid, which is a body - producing acid, is one of the greatest achievements in the field of plastic aesthetics, enabling people to receive better services without risk.

“With the huge science of plastic surgery and aesthetic medicine boom, much of the interventions that were once made through bisturity, are now done with methods that do not hurt or invasive, which offer the patient extraordinary comforts. Through such fast methods that do not cause pain, the rening and perfection of the portrait can be achieved. The other advantage of these methods is that they do not seek recovery, lasts 30 to 45 minutes, and the patient can return immediately to his normal activity without needing a vacation. These include fixing wrinkles through injections, zooming, and remodating lips, apples, recontacting faces, and all skin resonance treatments”, says Dr. Put it on.
She adds that botox is eliminating the generation gap and is starting to apply from the age of 25 to the age of 65.

Imports

Leading clinics in the country indicate that their products are mainly of origin from Italy. Clinics choose Italy, considering that their activity relates to our neighboring country. The medical staff also comes from Italy.
From the data of the last two years of Customs (Co mtrade), the significant increase in imports of products used for plastic facial aesthetic intervention is noted mainly. In 2016 some $595,000 of bioox products were imported, beginning and others, with an increase of almost 52% from the previous reported year. As far as their weight is concerned, the difference between the years is also on the rise, but a slight change is noticed, confirming price hikes on such products.

The main trade partner for imports of these products is Denmark, in both years reported 2015 and 2016, with more than half the weight of imports. Other countries include France, Germany, Italy, as well as the U.S.A., which also shows commitment to the market involvement of better quality products than before in the field of plastic surgery. One difference is felt by 2013, where it was imported and from India.

Inform market!

They no longer make up the halls or beauty centers that offer lip breaths or even more procedures in the field of aesthetic medicine. In some cases it has been recorded that they operate in informality, not using controlled materials.
The cases of those who, after an intervention in an unspecialised salon, end up in larger clinics are on the rise. Doctors show that there remains a challenge for them to try to provide a post-intervention assistance to such individuals who fall in the information salons, which, in the best case, use cheap materials, while the irreversible moment remains to apply the silicon to them, completely prohibited by medicine throughout the world.

Dr. Faria says that the lack of a law that could regulate the market would result in stabilisation and standards in this sector. Because there is no law, everything remains evasive. It's amazing nowadays, but it happens. There are salons or centers that operate in complete informality and that inject very harmful products to silicon health. Completely irreversible action, we don't have what to do in these cases”,- he says, adding that not a few times these halls have demanded “and” from private hospitals in the country.

Dangers

The cases of those who, after an intervention in an unspecialised salon, end up in larger clinics are on the rise. Doctors show that there remains a challenge for them to try to provide a post-intervention assistance to such individuals who fall in the information salons, which, in the best case, use cheap materials, while the irreversible moment remains to apply the silicon to them, completely prohibited by medicine throughout the world.

Why do Albanians choose botox?

Botox is used in aesthetic surgery to eliminate facial wrinkles caused by mymic muscle contraction, thus softening or eliminating wrinkles between the eyebrows, facial wrinkles, and around the eyes. According to field experts, it is the most popular intervention and with less side effects, quick and effective to get the required result.

Dr. Ireva Savo, dermatologist near the Vivia Clinic, tells “Monitor” that the use of botox has spread rapidly throughout the world, as results with its application begin to appear very quickly, sometimes three days after treatment, while the effect on one dose lasts up to six months. According to her, it is a returnable act, which means that if it is. The client decides to stop using it, everything turns into normal, while while the area of the face has been on the botox effect, the next wrinkle has been prevented.

The moment you decide not to continue handling the botox, you return to the situation that you were before the treatment, meanwhile, you have avoided creating new wrinkles while you were under the botox effect”, she says, which is very different from using harmful materials.
Dr. Savo says that one of the main questions asked by the former stereotypes is whether it will change facial milk. Although the results of the botox are obvious, your facial milk does not vary radically. The facial expression remains natural but now with less wrinkle”, she says.

Among the biggest demands from customers, it says, are cosmetic fillers, which are the basis for Hyalulronic acid, an organic substance that connects water into cells. They are used to treat moderate or deep wrinkles, pits, increased volume of lips, facial contour. According to her, the effects are apparent immediately after injecting the filler and lasting up to a year.

Market Growth

Speedy advances in technology, awareness of aesthetic procedures, increasing demand for the use of minimal invasive techniques, and the number of elderly persons are some of the factors developing the market.

“pressure perfect”

All adults have uncertainty about aging and thus become potential customers. On the other hand, young people are increasingly under the pressure of “perfect”. Psychologist Dr. Arianna Mucaj says of “Monitor” that the trend of the times was and remains beauty, said otherwise, to be new.

When we talk about the middle age group, where the first wrinkle marks become more visible and the skin doesn't have its former luster, we start to become conscious that age is self-aware. According to genders in modern times, we do not see a huge difference in caring for them as young as they really are.

And this is also shown by the aesthetic centers that are visited by both men and women. There's nothing wrong with looking beautiful. When it makes you feel good about yourself, as long as it doesn't harm your health, it just improves your psychological state. As far as young and young are ages are concerned, this is more a misuse of beauty than an adjustment. Although most do not make aesthetic adjustments that are recommended by a specialist, they simply seek to increase years. If you look at the streets, you'll see teenagers completely transformed, where botox is quite visible. This to get as much attention as”

The psychological impact becomes greater every time society's pressure is present, just as tattoos are today. Think of a rose shining in the hand of a young man, but do you think what this rose would look like when we are old? So the difference within the rate can make them feel good in the future as well, but overcoming would cause psychological conflict between what they wanted and what was done”,- Muchay

men's demands increase

The movement to appear and to feel beautiful and new continues to be a big business with a growing number of customers. There are even increased demands from men. Social networks and increasing uncertainty among adults when they start aging are important reasons for embracing these trends

The Tourism of Plastic Surgery

Plastic interventions in the country are being offered more and more with the best European standards, and market actors claim that wealthy surgeons, mainly Italians, attract more foreign visitors for some reason. First, words are circulated between surgeons and others around. On the other hand, the model they receive when they see a finished product.
“We are walking the path paved by others before us, that of development of medical tourism”, states Skerdilajd Faria, director of the clinic “Keit”.

He adds that his clinic is offering this service as a full package -- the hotel, food, operation and post-operation phase. Why Albania is attractive at this point, he responded to the fact that the price is certainly the main incentive. Mr. Faria relates the case of two Americans who came from the U.S. to perform their nose surgery. They received a package totaling 2,000 euros, operation and stance. In their country, intervention would cost about $10,000.

All plastic intervention clinics in the capital show that they are aiming to turn Tirana into a tourism point for plastic surgery, where many interested, especially Italian youths, come to our country to receive service with the same quality but at the price of a third of Italian ones. Clinics show that other foreigners seeking such services come mainly from the Balkans: Macedonia, Montenegro, Bulgaria, etc.

The Rose of Lips

Dr. Panayot Pano from Diva Clinic, tells of “Monitor” since the launch of plastic surgery in our country, Albanian VIPs were the first interested, but now more demands are coming from young people, especially for the swelling of lips. “Already, with the change of mentality, many are young Albanians, of daily life, who want to conduct an intervention and do it without complexity as before. The reduction in utility prices, the attendance of even the state service has made such interventions more vulnerable to the vast majority of the population. The most popular interventions continue to be noses and lips”, - states Dr. Pano.

World Market

According to Technavio's latest report, the world's facial aesthetic market is expected to exceed $5.5 billion by 2020, rising 10% rather than forecast. The global facial aesthetics market is increasing at a steady pace due to increased consciousness for beauty among consumers and a change in preferences from minimal or non-invasive invasive procedures”, says Amber Chourasia, analyst near Technavio. According to the 2017-2023 report, the market is segmentated in the following three regions:

a. America - The Largest Face Aesthetic Market

The face aesthetic market in America is expected to increase by over 8%. The market was dominated by America in 2015, and the region will continue to run the market, with North America as the main contributor. Quick advances in technology, awareness of aesthetic procedures, increased demand for the use of minimal invasive techniques, and increasing the number of elderly persons are some of the factors developing the market.

The population of people aged 60 and older choose cosmetic surgery, especially for minimal and non-invasive surgical procedures. Botox is the most popular procedure used for aesthetic treatments, and the forecast is to be the same trend by 2020. Due to reduced side effects, competitive prices, increasing patient comfort, short time procedures and immediate results. Men are getting more and more together on consumer basis, choosing Botox, facial skin fillers and other facial aesthetics.

Countries in South America are reporting high economic growth, which, in turn, will lead to increased relief power, enabling people to cope with aesthetic medical procedures, some of which are considered expensive.

b. EMEA: innovative products and public awareness to promote growth

The facial aesthetic market in the EMEA region is expected to increase by almost 10%. EMEA is the second largest segment in the global face aesthetic market, with which Europe is the main contributor. Technological advances in facial aesthetics have led to the development of innovative products. The rise in public awareness of these innovative products and their benefits have led to an increase in the number of people who undergo aesthetic treatment procedures. The United Arab Emirates and Saudi Arabia are becoming popular destinations for medical tourism.

The demand for noninvasive medical aesthetics is on the rise in these countries, and people from around the world are traveling to these countries to undergo aesthetic medical operations and to prevent the effects of aging. The cost of these operations in the Middle East and Africa is smaller than that for the same procedures in the US and Great Britain.

c. APAC: The growing rate market for facial aesthetic

The face aesthetic market in APAC is expected to increase by over 13%. The market in APAC will grow rapidly during the forecast period due to major growth opportunities for providers. Japan, South Korea, Singapore, Australia, India and China are the biggest market contributors in the region. Increasing people's available income in these countries is increasing the possibility of coping with luxury products and services such as aesthetic facial operations.

In addition, raising public awareness of cosmetic operations will lead to increased use of Botox and facial fillers in leather from hospitals and surgical centres. Skin fillers are also reporting sales hikes, as consumers are moving towards aesthetic non-invasive, low-cost anti-aging treatments.

The report's main findings:

• The botulinium toxin (botox) segment makes up much of the market in the global market of leather fillers, while the Hyalulronic acid segment is projected to grow by 13.0% during the period predicted by 2017-2023.
• The facial line correction range is the largest market in terms of demand fillers, which is expected to reach $4.3 billion in 2023
• America's market is expected to reach $3.7 billion in 2023 /MOnitor