Dreamwork Indonesian is paid to sleep in a moving car

This is what is happening in an unusual advertising campaign by an Indonesian mattress brand.

A man is hired to sleep on their mattress while in a moving car, drawing public attention to social networks and media.

Although at first glance it may seem like a performance of art or a strange experiment, it really is a marketing strategy.

The purpose of this campaign is to show that their mattress provides comfort and support such that it allows for a quiet sleep in any country even under unusual conditions, such as inside a moving car.

With this creative idea, the company aims to highlight the quality, flexibility and comfort of its product, conveying the message that good sleep does not depend on the country, but on the proper mattress.

The campaign has aroused curiosity and discussion, making advertising not only unusual but also quite unforgettable./Periscopi/