“How Zelensky uses speeches to achieve what he wants. Today it's about Albanians

Ukraine's President Volodymir Zelensky has been waging a war of information in the capitals of the Western world, as his army is fighting in the battlefield for the country's defence. In just two weeks he has turned to the world's 10 parliaments, receiving applause and praise everywhere.

He can embody the soul of the nation, Jonathan Eyal said, from the Royal Institute of United Services. Not only in speech but also in the way it appears in its background.

Zelensky's talks bear an urgent goal, gather as much international support as possible, and President Zelensky is doing it best with a series of very adaptive and emphatic messages, from the fall of the Berlin Wall to the September 11th attacks in New York, Zelensky affects national events and trauma.

In a speech to the U.S. Congress filled with references to Pearl Harbor, Martin Luther King and Mount Rushmore, President Zelensky addressed the audience with a clear rather than diplomatic language, leading and asking a prayer-shaped question like he usually did during his speeches:

During another speech at Italy's Chamber of Deputies, President Zelensky addressed the audience, saying that members of Putin's district have been on vacation in Italy, directing the call: “do not become a resort for assassins “.

As president of a country suffering from an unprohibited invasion, Zelensky has won the right to enter a foreign country's parliament and say something about you, placing himself as a moral arbitrator. From his unique point of view, as leader of a newly occupied country without provocations, it is probably understandable that Zelensky feels the need to express his anger toward followers.

In each of his speeches co-written by his close assistant, Dmytro Litvin, Zelensky has had a captive audience, among them politicians electrocuted by his nonconventional rhetoric directly to a leader's righteous anger. He also speaks to his Ukrainian-language people and avoids wearing sharp suits usually related to this kind of political show, this is an extraordinary transformation for a politician.

Being a comedian, Zelensky knows how to address his audience, his performance with simple, unadorned messages and very helpful messages, while creating a kind of pressure on leaders in the way he is addressed and the words he chooses.

Virtual tours in the world's parliaments, Zelensky does them not just to gain sympathy, but as a way for Ukraine to fight for its existence, and it can only be done with mass and sustainable military aid from its allies. For weeks, President Zelensky has asked NATO to create a no-fly zone over Ukraine. He knows he won't get it, but he does this request because he knows he'll benefit something else in return, and that's his strategy. It adapted to Albanian from the BBC.