The diamond ring comes 100 percent.

Jonah Ive is the leading designer of one of the most profitable companies in the world, Apples. He's changed the way we use electronic devices. But his latest project has nothing to do with electronics. Eve will design a 100% diamond ring. It will be made up only of precious stone and not [...]
He's changed the way we use electronic devices. But his latest project has nothing to do with electronics.
Eve will design a 100% diamond ring. It will only be made of precious stone and not contain any metal.
He will carry out the ring with his old associate Marc Neweson exclusively for the RED auction that collects funds to help eliminate HIV AIDS in Africa.
Anyone can bid when they go to Sotheby auction in Miami on December 5th. It is expected to be between 150,000 and $250,000.












