McDonald's raises the British Cheeseburger award for the first time in 14 years

The Cheeseburger award will now rise to 1.19 pounds from 99 pens. McDonald's will also raise the 10p-20p prices for other items that have been hit by rising costs, the chief of the prison chain in the United Kingdom told customers Tuesday.

We are living through very challenging times,” said McDonald's CEO in the United Kingdom and Ireland, Alistair Macrow.

Like you, our company, our exclusives that own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation”.

The increase, which will bring the Cheeseburger over the 1-pound price point, comes as British consumer price inflation moves around maximum 40 years and is projected to reach 11 percent in October.

Macrow said the increases were delayed as long as possible and that the company was still committed to maintaining affordable prices.

The chain, which runs more than 360,000 restaurants in more than 100 countries, also increased US prices by 6 percent last year, in line with the growth of other companies focused on consumers, which are facing higher inflation amid strong demand after pandemic and disruption of supply chain