Giant company speaks Albanian, leading figure I want Lipa

I want Lipa has long been the image of Puma. But now they are bringing their partnership a step forward with their first co-operation. After being appointed last autumn as the brand's ambassador, the Albanian singer and Puma are bringing to the market a collection titled in Albanian “Flight”. The inspired collection [...]
The inspired collection of the years '%90s will include four pieces of clothing and shoe styles and contains a new logo that combines the Puma logo with a butterfly.
For me, butterflies are more than just beautiful creatures. They represent many, such as transformation, hope, and metamorphosis. Over the past year, the butterfly has become especially symbolic and meaningful to me.”, Lipa said.
It was named as the image of the brand in November 2020, at the helm of the “campaign. She Moves Us” that encourages women to connect through sports and culture.
The “Flight” will be published on December 18th on the Puma page and in stores.












