6 minutes agoCoca Cola's strange experiment
Periskopi(8 years ago)
(8 years ago)After 132 years of history, the world's largest non-alcohol drink company will bring a new, previously unprecedented version. Coca-Cola in Japan plans to produce a new drink, which will be the combination of soda and a local alcoholic drink known as Chu-Hi. [...]
We have not previously experimented in a few-alcoholic beverage category, and this is an example that we continue to try new options”, said Jorge Garduno, president of the company in Japan.
The Coca-Cola Alcopop drink, which includes all the soft drinks with gas and alcohol, is expected to have the same success as did other beverages “alcop” in the 1990s
Coca-Cola has already experimented with the change of drink. For example, years ago when Pepsi entered the market, Coca-Cola through street surveys concluded that the new taste would be more successful. But all the hard work went to waste, because nobody bought it on the market. The reason consumers gave was “is better than the previous taste, but it's not Cola-Cola”.
