Increases in troubles for Italian national, is on the verge of financial collapse

Lack of presence at the World Cup, which will begin June 14th of next year, would offer incalculable damage, not only in terms of image, but above all in financial collections. But let's start with the latter...

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It should be noted that the total value to be distributed to “Russia 2018<18x1> will rise by 20 percent $700 million) against the Brazilian World Cup, which affected $576 million, out of which 100 million are destined for the health insurance of players and 70 as a payment for clubs in which participating players are engaged in shifts.

In Russia, each of the 32 finalists will collect $2m for preparations, while 16 eliminated after the group phase will still be comforted by $10m each. The crossing of the groups and the journey to the finals will ensure others “x1>, with finalists sharing 90m dollars, 50 for the winner and $40m for the second classified, versus 60 of a World previously (35 for the winner, 25 for second place).

If we hypothetize an Italy that would honour participation at least to the quarterfinals (after the elimination of the last two World groups), the Federation <x0 quadrour” would collect a total of 25 million, a check that is not a bit fat anyway.

EARTH FROM ELIMATION

But in the case of a “apocalypse” and a missing trip to Russia, this fact would no doubt provoke a brand depreciation chain “Ital”, with no possible impact, but obviously very serious about the collections coming from sponsors and televisions. The annual income of the Italian Football Federation is slightly less than 45m euros a year (budget 2016).

The Federation has initialled a four-year contract with “in 2014 Infront” and group “24 hours”, which by 2018 are federation marketing supporters. The contract envisions 57m euros in revenues for the entire period, said otherwise 14.25m euros annually guaranteed, despite national results.

These figures are added to an annual 18.7m euros in accordance with “Puma” by 2022, which is sponsor of the technical base and, as evidenced by “Report Calcio 2016”, but without forgetting 13 other sponsors, who invest in this key “” that is Italy. “Puma”, in addition to this fixed fee, offers the first national several other millionaire hotries for special events, as happened in the French European.

The proclaimed target of the Federation director general, Michaele Uva, is that of reaching 70 million dollars in marketing. But it is evident that the lack of qualifications for “Russia 2018<18x1> would not only make it impossible for the target, but it would also have a depressive effect on contracts to renew with sponsors, after 2018, for the next four years to lead to the next World, “catar 20228x>.

Other negative consequences would arise are those related to television contracts. <x) For this reason, television “Rai” paid the federation nearly 25m euros in television rights -- an unwarranted future spending -- for a national outside the World. A situation that should be absolutely avoided at all costs...