Suzuki presents new logo after two decades

Suzuki has introduced the new logo for the first time since 2003, joining the design train “flest” that dominates industry.

Emblem saves the classic “silhouette S”'s, but now it comes with a flat and silver-coloured view of the environment.

Experts say this style fits better with the digital era, where logos appear mainly on small screens.

According to the company, change is part of the new identity under the “By Your Side” slogan.

The new logo will be seen for the first time in Suzuki concepts at Japan Mobile Show 2025.

It will then gradually apply to all brand patterns on global markets. /Periscope/