a day agoBMW updates log design
Periskopi(9 months ago)
(9 months ago)BMW has quietly introduced changes to its ikeonic logo, which first appeared at the Munich Automobile Fair, where the X3 electric crossover was introduced. The model discovered the design language of the next line Neue Class. There are small differences. The inner ring that formerly separated the circle [...]
The model discovered the design language of the next line Neue Class.
There are small differences.
The inner ring that formerly separated the black circle with the BMW letters from “helika” with white and blue fields has disappeared.
The blue ring, which BMW used to highlight electric vehicles as iX1, is also missing in the new iX3.
In addition, the letters have become more thin, the black background appears to be measured, and the logo itself looks more flat.
This is not the first logo experiment.
Five years ago, BMW presented a simplified version, but it was used only in marketing materials.
