Volvo presents the new font that will make cars safer

Unlike the three-point belt, which significantly increased the safety of all traffic participants, this invention may seem slightly less “revolutionary”. Volvo is now turning its attention to the safety of the screen in the cars, not through a better operating system or faster processor, or even by adding buttons, but through printing.

Nowadays, vehicles have more screens than ever before, and Volvo wants the letters to be easy to read, especially during the drive. For this very reason, their user interface team has developed a new font aimed at improving road safety.

This font is called Volvo Centum, and it's a kind of boom for the 100th anniversary of the company, to be marked in 2027. It was developed in collaboration with the Dalton Maag printing studio, and Volvo plans to present it for the first time in the new EXI60 model at the beginning of 2026, reports Telegraph, broadcast Periscope.

Volvo explained to Dezeen that the font was designed for “directly based on eye movements”, so that nothing on the screen draws the driver's attention except the text itself. They have also reduced unnecessary graphic elements and “visual organisation”, helping the driver focus only on what matters.

Pablo Bosch, the design designer of the font's development at Dalton Maag, says that any design decision form, thickness and proportion of letters have been made in order for people to read faster, understand better and stay focused on the car.

Although this may seem insignificant, the most obvious font can really affect security. A study by the American Automotive Association (AAA) shows that drivers average the central screen between 18 and 40 seconds, depending on age. At a speed of just 40 km/h, the automobile travels almost half a mile in 40 seconds. A clearer font can help cut the time the driver spends watching the screen.

However, the article states that while the font seems to be helpful, some feel that a more effective solution would be to return the physical buttons instead of the screen. /Periscope/