Snapchat begins putting ads next to conversation

Called “Sponhead Snaps”, these commercials from the lungs will appear as unread messages on the Chat tab, and will be at the top of messages with other people.

It's the first time Snap will show ads in the most used app component. Spiegel explained that Sponcade Snaps will appear without an announcement and the opening of the message is optional.

To understand why Snap is doing this, we just look towards the finance of the company whose shares have reached lower levels over the years.

Although it already reaches 850 million users a month worldwide, the advertising business is still small compared to competitors like Meta. Snap's not profitable either. / PCWorld Albanian