2 days agoGoogle adds artificial intelligence to search engine
Periskopi(2 years ago)
(2 years ago)The Google company announced on Tuesday, May 14th that it will use artificial intelligence in its research engine to provide users with information they want faster. But this technology can change the common ways of using the Internet and can threaten revenues from advertising. Google Company has created [...]
Google Company has created a modified search engine that will often favour answers created by artificial intelligence from those found on traditional Web sites. According to company managers, this change will speed up the search for information and can affect the flow of Internet trafficking that generates revenue.
Information created through artificial intelligence will be shown only when Google Company technology stipulates they will be the fastest and most effective way for the user. This will likely apply to more complex information and when people are thinking or planning something. The traditional website of Google company online and advertising for simple research such as shop recommendations or weather forecasts will continue to be present.
By the end of the year, Google expects the information research service through artificial intelligence to be used by about a billion people.
“People are using artificial intelligence for research in completely new ways and to ask longer and more complex questions, even looking at pictures and getting the best that the internet offers. We have done this new way and are encouraged by the results. We've seen an increase in the use of the research engine with this technology, with which users are satisfied”, says Google Company Executive Director Sundar Picchai.
The increased use of artificial intelligence to sum up information, such as those offered on Google Company and ChatGPT platforms of the OpenAI company, has already raised legal questions over the past 18 months whether companies offering these services are illegally attracting material, protected by copyright laws, to advance their goals. The issue is at the centre of a high profile indictment, which The New York Times filed at the end of last year against OpenAI Company and its biggest supporter, Microsoft Company. Even the new Google company's internet research engine with artificial intelligence can face legal challenges for violating copyright laws.
It is clear that this technology is already helping people with their daily affairs and their more ambitious efforts. However, as with any new technology, there are still new risks and questions that will arise as artificial intelligence advances and begins to be used for more complex things. For us, responsible construction of artificial intelligence platforms means dealing with risks and maximize the benefits for people and society”, says James Manyika, vice president for Google research, Technology and Society.
The engagement of artificial intelligence in the Google company's internet search engine is one of the most dramatic changes the company has made since its establishment in the late 1990s. This movement could pave the way for a major increase and innovation, but it could threaten the company's benefits from advertising on its traditional website. Last year Google secured $175 billion in advertising revenue linked to its internet research engine. The rise in the use of artificial intelligence versions of the Internet research engine may result in a reduction in clicks on traditional Web sites and a reduction in advertising revenues for Google company. / VOA
