How Albanian consumption and business models are changing, from the popularity of Big Brother

TV plays a big role in people's lives. More than that, it can affect viewers ' shopping.

Reality Show in particular, like Big Brother, is an easy advertising method for many brands, because if a famous character has it, you want it.

According to mediamonitors.net “Television is not simply about seeing new and different things. It's mostly about selling. ”

This impact has become more pronounced with the development of internet and social networks, which enabled communication in ways that were previously impossible.

This has enabled information to reach the public very quickly, creating a fruitful atmosphere for the birth of famous characters and television programs like “Big Brother”.

We've all encountered it on social networks or even following it, the effect that this BBV edition has had on the mass and the shapes have been many: “Luiz”, whose name has broken records on social platforms like TikTok or Instagram, the drop of baring in Prime's days, the birth of marketing methods for businesses, especially those of e-commerce, etc.

Low grass cooling increases consumption at home

During the night of the show, Tuesday and Saturday, a lower attendance of locals and a easier flow of vehicles has been observed.

Asked by the Monitor, Enri Jahya, director of the Association of Bars and Restaurants, has confirmed that this phenomenon is continuing even after several months of performances.

“Noticed a low attendance of bars on Tuesdays or Saturdays at dinner, initially thought that connection to the winter season, but later noted that the connection was with the direct show. Although almost all bars are tvs connected to Digitalb, the house is also preferred because of long hours of the night” - he claims.

On the other hand, according to market surveys, the particular popularity of this Big Brother edition stimulates the sale of Digitalb cards that cost 1,000 dollars per three months, but that you must first have one of the basic subscriptions (one of them costs $18,000 per year).

Another element that has been promoted these months has been the consumption of fast foods such as fast food, sushi and sausage and cheese products during the live days of Tuesday and Saturday.

According to a market survey, sushi restaurants prepare custom menus for these two days and enable fast mating, while supermarkets have reported promoting cocaine, sausages and cheese sales.

Businesses

Calls that television reality shows have for their audience have led many products and companies to explore it for their marketing communications costs and the establishment of products and services.

With increased visibility, businesses have also improved in content, and have come up with better packages that attract more audiences to stay in the market and benefit from the shopping cake for the sake of this phenomenon.

The surveyed cases are numerous: scented candles with the names of characters, T - shirts or personal clothes with the names or photos of the characters, including food items sold along with the names of participants in reality show.

The Story of the Hatheag

Hashtagu Luiz Ail broke the record, 1 billion hits in Tiktok reached the format within a month. At that point, it currently numbers about 7 billion views. What does that mean?

According to technology experts, all users of social networks, both Tik Tok and Instagram, as they post something, whether video or photo, not necessarily about the television show, use the hashtag by the name of one of the most mentioned players.

High hashtag vision enables users to sell or advertise their products or services. This has been observed in a large range of online businesses, such as in the field of services, but in products such as clothing, shoes, technology devices, and so on.

Advertisements

Big Brother has turned into an ideal meeting place for the “audience triangle media company”. The first (public) offers interest and commitment, the second cheerleader and emotion, the third financing.

In question, on Saturday or Tuesday night, a 30-second ad aired at the time of the Big Brother's drive, costs about 3,000 euros. (the official price is 1 second 100 euros). But that price may also vary according to the amount of spots, the number of days transmitted, the schedule in Primes, or other days, etc.

However, concrete figures do not matter as much as it does to understand how desired, even vital, is the audience for a television, because in this case the price of a commercial does not place the media, but the public and, depending on the outlook, depends on the price.

Other Costs

The performance of the Big Brother, as well as some other forms, is closely linked to active public participation, because they through the vote by text (100 lek ams). In addition, this edition has made another form available where Albanians are spending money.

Sending gifts or messages that are read by residents. Gifts start from 3 euros to 100 euros specified, but the app also allows another alternative to allow for larger amounts of spending.

The Psychological of a Event

Marcie Simo, sociologist says about the Monitor that Big Brother always takes note of countries that are poor and where unemployment is at the peak.

The media use this thing to the maximum by serving this show during the winter, where moves are less. Rivalry, love stories, ongoing dramas, can give some individuals a sense of being alive and productive. The drama may lead to secretion of endorphins (prosigns produced by the body itself, which are responsible for stimulating body - satisfying brain areas). This pleasure has often been compared by psychologists and researchers, similar to the satisfaction of drugs. If a person has something or someone he may be angry with, it can help him to break free from deep self - vision and real problems. Mrs. Simo./ Deada Hyka