Biden first, then Erdogan and Zelensky leaders most attended on social networks

US President Joe Biden, Turkish Recep Tayyip Erdogan and Ukrainian Voldymyr Zelensky are the world's most popular leaders on social networks, while Brazilian Inacio Lula da Silva is the most active. The poll lacks Russian President Vladimir Putin, who has no personal accounts on any of the three main platforms considered; Facebook, [...]
The survey conducted by the Digital Italian Foundation Digital Observatory included 24 government leaders of some of the most important countries in the world.
Analysing the marketing activities of social media directors, a ranking has been compiled according to the number of followers, the total Engineering and the average article for post, in the time bow of the last three months.
“Taking into account the three social networks used by leaders in the number of followers is Biden the one who stands out with over 66 million followers, followed by Erdogan with more than 40 million, and Zelensky with 27 million”, explains chief of Digital Observatory Sandro Giorgiti.
For the Ukrainian president, there is a greater international audience than the other two, due to media attention caused by the conflict in Ukraine, Giorgetti says.
Zelensky and Erdogan's “Audience is very loyal and creates a true social fans fan in their favour, whenever they publish a post”.
Next come Brazilian Inacio Lula da Silva, the leader who publishes more posts with 1362 in 3 months.
They are followed by Egyptian President Abdel Fattah al Sisi, UK Prime Minister Richie Sunak and Prime Minister Giorgia Meloni”.
The survey also shows that leaders of North European countries have less important performances. / A2 CNN













