43 minutes agoIn Albania, the law on audiovisual media changes, new rules of advertising and child protection
Periskopi(4 years ago)
(4 years ago)The Albanian government has proposed several amendments to the Law on Audiovisive Media in the Republic of Albania, aimed at reviewing rules for protecting children from harmful content, including regulations for providing access to information of persons with special needs, increasing transparency of ownership of media service providers, [...]
According to the report, the bill reinforces control of audiovisual media service providers (OSHMA) for respect and protection of children's rights. Concretically, the taking of stricter measures is designed to ensure that audiovisive media services, provided by audiovisi media providers that can harm the physical, mental, or moral development of minors, will be made available only in a way that ensures children will not normally listen or see.
These measures may include the selection of broadcast time, age verification tools or other technical measures. Personal data of children collected or extracted from O SMAs should not be processed for commercial purposes, such as direct marketing, profile, etc.
The bill also brings a reforming and detailing of provisions that prohibit broadcasting programmes that promote hatred or discrimination. The bill stipulates that media audiovisual service providers do not transmit content programs that promote violence or hatred against a group of people or a group on grounds such as gender, race, color, ethnic or social origin, genetics, language, religion, political opinion, nationality, membership of a national minority, property, birth, disability, age or orientation, or promote terrorist activity.
The bill also envisions changes in commercial communications, creating more flexibility in sharing bandages of commercial communication. Thus, broadcasting direct advertising and sales, during the time page between 6:00 and 6:00, should not exceed 20% of this time page. Also, broadcasting direct advertising and sales, during the time page between 6:00 and 24:00, should not exceed 20% of this time page. By current law, the duration of advertising or direct sales should not exceed 12 minutes in an hour's transmission.
The bill is proposed to ban the establishment of direct sales during children's programmes. The current law stipulates that broadcasting programmes for minors can be stopped by advertising spots or direct sales no more often than any 30 minutes if the duration of the programme is more than 30 minutes long.
The bill also stipulates that audiovisive broadcasting services cannot be sponsored by societies, persons or enterprises, whose main activity is to produce or trade electronic cigarettes, as well as refuelling vessels, besides cigarettes or other tobacco products, which are envisioned even in current law. /Monitor. al
