4 hours agoWhen Pele was paid $140,000 to tie his shoes during a World match
Periskopi(3 years ago)
(3 years ago)Pele became famous for her amazing achievements in the soccer field, and the game was not even to begin leaving a trail. After his death at the age of 82 on Thursday, images of an extraordinary event were shown from the quarterfinals of Brazil's World Cup against Peru in 1970, when [...]
After his death at the age of 82 on Thursday, images of an extraordinary event were shown by Brazil's World Cup quarterfinal against Peru in 1970, when Pele deliberately bent down to tie his ties after $140,000 was paid to do so by Puma shoe producers.
The historic moment had been taking place for years, as reported by American entrepreneur Joe Pompliano, and came after a family quarrel between the Adolf brothers and Rudolf Dassler.
The brothers first entered the production of shoes together in the 1920 ' s but decided to make their separate roads after their relationship broke down, with Adolf who created Adidas, while Rudolf founded Puma.
Then there was a race to the top, as both men wanted to cross each other, but reaching the Pele would always be a problem because of his growing popularity.
While Pele became famous after winning the World Cup for the first time in 1958, it was decided by both brands that he was too expensive to get on board and the Pecti Peleï remained on paper alone, which means that neither company would seek to follow him.
Everything changed in 1970, however. At this moment, Puma approached Peles and offered him $140,000 to wear their shoes, and all they wanted in return was for him to ask the referee for some time to bow down and tie the strings before the start of the match.
To make sure that they received Peles ' perfect appearance by advertising their shoes, they even paid the cameraman to enlarge the Brazilian attacker while he performed the act.
