An explosive perfectionist like Steve Jobs

Not long after Steve Jobs got married in 1991, he moved with his wife to a house in the years of 5030 in Palo Alto. Jobs always found it difficult to mobilise the places in which he lived. His previous house had only one mattress, a table and chair. He wanted things to be perfect, and it took time to figure out what was perfect. This time, he had a wife and children behind him, but little did he change. “Theorically, we talked for eight years about furniture”, says his wife, Laurene Powell, writer Walter Isaacson, author of the biography called “Steve Jobs” We spent a lot of time wondering: “what's the purpose of a” couch?

However, the most complicated result was the selection of a washing machine. Jobs had discovered that European washing machines used less detergents and less water than American ones, and were easier on clothing. But they needed twice as much time to complete the bathing cycle. What should the family do? As Jobs explained, “we spent more time in the family asking what choice we would like to make. Ended up talking a lot about design, but also about family values. Were we more interested in washing for an hour rather than in an hour and a half? Or did we want our clothes to feel really soft in the body and to last longer? Did we want to use a quarter of the water? We spent up to two weeks talking about this every night at the” dining table.

Walter Isaacson's biographer makes it clear that Jobs was a very complex and tiresome man. There are some parts of his life and personality that are extremely messy, and that's the truth”, Powell Isaacson tells him. “You don't have to clean it”. And Isaacson, frankly, doesn't do that. He spoke to everyone in Job's career, accurately recording conversations and meetings that may have happened 20 or thirty years ago.

In the book We Learn Jobs Was an Impressive Man. He had the mysterious ability to learn exactly what your weakness was, to know what makes you feel small, or to cower”, a friend tells the author. Jobs pregnant his girlfriend and then denied that the child is his own. He parks in reserved wheelchairs. He screams at the hangings. Jobs cries like a little child when he doesn't get his way. He pauses for the fact that he's walking 100 miles an hour, he screams like mad police when he doesn't write the fine as fast as he should, and then he goes on the journey a hundred miles an hour. The world..

He sits in a restaurant and returns his food three times. He arrives at his hotel suite for interviews in New York, and at 10 o'clock in the evening decides that the piano is not in the right place, that the strawberries are not good and that the flowers are all wrong: he had asked for special lilies. “Makiner and robot were painted and reshape several times as he, ecstaticly revised the color scheme of the factory”, writes Isaacson for the factory that built Jobs, after establishing the NeXT company in the late eighty. “Muret were white museum, as they had been in the Macintosh factory, and there were 200 black-skin chairs and a ladder made by custom...

He insisted that the assembly line machine be calculated so that the circuits could be moved from right to left as they were constructed so that the process would look better in the eyes of visitors who would be seen from the exhibit gallery”.

Think of the modest origin of Jobs in Silicon Valley, the early triumph of Apple, as well as the humiliating expulsion from the company he himself created. Then, the even bigger triumphs at Pixar and born Apple, after Jobs' return to the ninety years, and our natural expectation is that Jobs will resurface smarter and softer than his turbulent journey. It never happens. At the hospital, at the end of his life, he changes 67 nurses before finding three who like him. “at one point, the Talmudologist tried to put a mask on his face when he was punished with the soothing”, writes Isaacson: Jobs was pulled away and the grudge that hated the design of the mask refused to hold it. Although he could barely speak, he ordered them to bring five different options for the mask and choose the design he liked... He also hated the oxygen monitor they pointed at. He said he was ugly and very complicated.

One of the major questions of the industrial revolution is why it started in England. Why not France or Germany? Many reasons have been offered. Britain had large quantities of coal supplies, for example.

He had a good patent system. There were relatively high labour costs, which encouraged research into labour reductions. In an article published in early 2011, economists Ralph Maysenzahl and Joel Mokyr focus on another explanation: England's role in advantages of human capital. They believe that Britain dominated the industrial revolution because it had a much larger population of skilled engineers and artisans than its competitors - people full of resources and creators who received industrial-era inventions and perfected them.

In 1779, Samuel Cromton, a retired genius from Lancashire, invented the rotating mule, which enabled mechanizing cotton production. However, the real advantage of England was that it had Henry Stones, from Horwich, who added metal cylinders to the mule; and James Harreves from Tottington, who found how to ease the speed and lower the speed of the wheel; and William Kelly, from Glasgow, who found how to increase the power of water; and John Kennedy from Manchester, who adjusted the wheel further; and finally, Richard Roberts also from the Manchester, a master of the Perfect Excelle for the Excellers. He created the automatic rotating mule - a more accurate and reliable review of Crompton's original invention. Such people, say economists, brought in the <x0 micro-miccussives needed to make macro-economics productive and profitable”. The world..

Was Steve Jobs a Samuel Crompton or a Richard Roberts? In the laws following his death, he is repeatedly referred to as a great visionary and inventor. But Isaacson's biography shows that he was more of a perfectionist. He borrowed the main features of Macintosh the mouse and the display icons from engineers to X coordinate EROX Parc, after his famous visit there in 1979. The first music players came out in 1996. Apple released the iPod in 2001, because Jobs saw those on the market and concluded that it really was “that they were making up”. Smartphones began to emerge in the late 1990s. Jobs released the iPhone in 2007, more than a decade later, because “ai had noticed something strange in market smartphones: Everybody sucked it up, just like the music players used to be”.

The idea for the iPad came from a Microsoft engineer who was married to a friend of the Jobs family who invited Jobs to the 50-year-old celebration. Jobs tells Isaacson: “This guy started to brag about how Microsoft would completely change the world with its cable programs and eliminate all laptops, and that Apple had to license the Microsoft programs he was producing. But he was making the device very bad. He had an electronic pencil. The minute you pull it out with a pencil, you're dead. This evening, it was the tenth time he talked to me about it. I was sick of it, and when I got home, I said, I'll show this guy how it's made of a boner”

Even within Apple, Jobs was known as a person who earned credit for the ideas of others. Jonathan Ive, the designer of Mac, iPod and iPhone, tells Isaacson: “He went through the process of valuing my ideas, saying: That's not good. The other one's not that good. I like her. Then, only when I saw him on stage talking about those ideas like they were his”.

Jobs ' sympathy was in reviewing things rather than their invention. His gift was to take what was before him and remake him ruthlessly. After seeing the first ads for the iPad, he phoned their creator, James Vincent, and told him: “sucks”.

Well, what do you want? You're not able to tell me what you want “

“does not know”, Jobs replied. You gotta get me something new. Nothing you've told me isn't coming near what I want”. Vincent rejected him again and all of a sudden Jobs started screaming. When Vincent said that you should tell me what you want, Jobs replied: “You have to show me some things and I'll tell you what I want when I see”.

I'll know when I see him. This was Job's creed, and until he saw it, his perfectionism kept him anxious. He had seen the upper part that engineers had designed for documents to be opened in the original Macintosh, and he had decided he did not like them. He forced them to make another version, then another, and a total of twenty repeat, insisting on one cutting after another. When engineers told him they had other things to do, he shouted: “Can you imagine seeing that thing every day? It's not a small thing. There's one thing we need to do right”.

The famous Apple “Think Different” campaign came from the Jobs advertising team, TBWA\Chiat\Day. But it was Jobs who tried hard to find the slogan until it was completed. The grammatical problem was highly debated. If “different” modified the verb “think”, then it should be non-verbal, so “kintly”. But Jobs insisted that he wanted “different”, as a name, such as “think victory”, or “think beautiful”. Jobs later explained: “We discussed whether the campaign was correct. It's grammar, if you think about what you're trying to say. It's not the same. It's different. Think differently, think differently, think differently. “

The idea of Maysenzahl and Mokyr is that these types of improvements are essential to progress. James Watt invented the modern steam engine, doubling the efficiency of previous engines. But when improvements began, efficiency fourfold. Samuel Crompton was responsible for what Meissenzahl and Mokyr call the most productive “pecies” of the industrial revolution. But the key moment came several years later, when there was a strike of cotton workers. The mill owners were looking for ways to replace less skilled workers, and they needed an automatic mule that had no need to be controlled by the driver. Who solved the problem? Not Crompton, not an ambitious man. He was the perfectionist, Richard Roberts, who saved them by producing a prototype in 1825 and then a better solution in 1830. A visionary man starts with a white piece of paper and re-imagins the world. A perfectionist inherits things as they are, and needs to push them toward a more perfect solution. It's such a difficult task.

Jobs' friend Larry Ellison, founder of the Oracle, had a private jet, and he had designed the inside very carefully. One day Jobs decided that he wanted a private jet. He studied what Ellison had done. Then he set out to reproduce his friend's design in his entire body the same plane, the same reconfiguration, the same doors behind the cabins. Not quite entirely. Ellison's plane “had a door between the cabins, with a button for opening and one for closing”, Isaacson says. “Jobs insisted that his door have a single button to return. He didn't like the color of the buttons, so he replaced them with metals”. He had hired Ellison's projector “and soon got out of his mind”. Of course it would. Jobs ' greatest achievement is the way he used his specifics as snoring, narcissism, severity to serve perfection”. “I see his plane and mine”, says Ellison, “and everything he changed is better”

Isaacson saw Steve Jobs in the most angry moments when the first phones with the Android system, produced by Google, began to appear. Jobs saw phones with Android, with their touch screens and icons, like a copy of the iPhone. He decided to sue. And he told Isaacson, "Our “Padia says Google, you stole our iPhone”." Great theft. By the last breath, if I have to, I will fight and spend up to the last quarter of Apple's 40 billion fortunes in the Bank to undo this injustice. I'm gonna destroy Android because it's a stolen product. I'm ready to start a thermonouclear war for this. They're scared to death because they know they're guilty. Besides Search, Google product Android, Google Docs are m...

In the 1980s, Jobs reacted the same way when Microsoft released Windows. She had the same graphic presentation: icons and mouse like Apple. Jobs was angry and called Gates from Seattle to meet at Apple offices in Silicon Valley. “U met at the Jobs meeting office, where Gates found himself surrounded by 10 Apple employees who were eager to attack their boss”, writes Isaacson. “Jobs did not let his troops down. You're stealing us! He screamed. I trusted you and now you're stealing from us”.

Gates did not lose his temper. Everyone knows where windows and icons came from. Look, Steve”, Gates replied. “I think you can't see this situation in just one way. Let's just say we both had this rich neighbor named Xerox, and I went into his house to steal the TV, and that's where I found out you'd already come in and stole it”

Jobs was a man who took the ideas of others and changed them. But he did not like it when it happened to him. In his mind, what he did was special. Jobs convinced the head of “pa Cola”, John Sculley to come to Apple as Ceo in 1983 asking: “Will you spend the rest of your life selling sugar water, or will you have a chance to change the world?

When Jobs approached Isaacson to write his biography, Isaacson initially thought, not without mockery, that Jobs had noticed his previous two books about Benjamin Franklin and Albert Einstein and that “ai thought he was their natural descendant”. Apple's software architecture was always closed. Jobs did not want the iPhone and the iPod to be open, because in his eyes they were perfect. The greatest perfectionist of his generation did not want to be further perfected.

Maybe that's why Bill Gates from all Jobs contemporaries caused him to explode. Gates resisted the romance of perfectionism. Isaacson occasionally asks Jobs about Gates and Jobs can't resist anger. “Bill is practically without imagination”, says Jobs Isaacson. He never invented anything, and that's why I think he's more comfortable with philanthropy now than technology. He just shamelessly stole the ideas of others”.

Typical Jobs, you'll think evil and full of delusion. True, Gates is already more interested in trying to eradicate malaria than in overseeing Microsoft Office's next version. But this is not evidence of a lack of imagination. Philanthropy on the scale that Gates represents is the imagination of her greatness. By contrast, Job's vision, however brilliant and perfect, was narrow. He was a perfectionist to the end, endlessly improving the same territory that he had occupied since his youth.

As his life went to the end and cancer invaded his body, his passion was the design of Apple's new shoes in Cuppertino. Jobs did the details. He used to come up with new concepts, sometimes completely new forms, and he made architects start from the beginning”, writes Isaacson. “There would be no right glass in the building. All of them would be arched and bound without noticing”. The architects wanted the windows open. Jobs said no. He never liked the idea of people being able to open things. That would allow them to destroy”. /In Albanian from the world.al