He dropped his shares: Coca-Cola's reaction comes after Ronaldo's big gesture

He dropped his shares: Coca-Cola's reaction comes after Ronaldo's big gesture

Cristiano Ronaldo is a world star and everything he does has consequences even outside the field. After Portugal's captain asked people to drink water and not drink Coca-Cola at the start of his team's press conference before Hungary's Euro 2020 match, his act had a lot [...]

There is no hidden fact that Ronaldo is taking care of his body in the best way possible. Even at the age of 36, the Portuguese star has the ability to compete with players 10 years younger than he is. As Ronaldo arrived to attend Portugal's press conference with manager Fernando Santos, he noticed two bottles of Coca-Cola before him and decided to remove them completely from the corner of the camera.

Even though Coca-Cola is one of the leading sponsors of Euro 2020, Ronaldo had no problem placing a harsh message after he urged everyone to drink water instead of soda. Such a suggestion from the world football star reportedly affected the decline of $4 billion from the value of the Coca-Cola brand.

It has been reported that the Coca-Cola action price fell from $556.10 to $55.22, taking a 1.6 percent drop right after Ronaldo's gesture. This saw the value of the brand market down from 242 billion to 238 billion (a drop of 4 billion).

After this ʹscandalı, Coca-Cola also decided to submit a statement in response to the Portuguese.

“Everyone is entitled to their drinking preferences, as people have different tastes and needs”, says the Coca-Cola statement.

A spokesman for slain 2020 also shared his views on the issue.

“Players are offered water, along with Coca-Cola and Coca-Cola Zero, in our press conferences”, the spokesman said.

Ronaldo remains one of the best players in history and the best of all time for many. It has a wide range in social media with over 300 million Instagram followers.

Ronaldo's video of Coca-Cola became viral in social media with some fans and pages around the world spreading widely. Understandably, it had a negative impact on the share prices of the liquor producer. /Telegraphy/

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