Google vs Facebook. Australia: What's going on, and why can this affect Kosovo?

The world's first law of this kind attempted to address media losses in revenues from advertising to American technological firms.

If passed, the law could have global consequences for technological firms and how we approach online news, writes BBC, translate Periscope.

But these technological giants have returned the blow, with Facebook putting up newscasts in Australia.

How did conflict reach this point?

For a long time now, there have been concerns about the domination of markets by technological giants to media organisations.

Google is Australia's dominant research machine and is described by the government as a nearly-substantiated device, with little competition in the market.

Thus, in 2018, Australia's government regulator launched an investigation into Google and Facebook impact on media competition and advertising.

This investigation found there was a power non-balans between technological giants and the media.

In view of this, the regulator recommended a code of conduct that would balance competition.

Last July, the government of Australia unveiled a draft law to put the code into force, provoking threats from Facebook and Google to withdraw services in the country.

The bill in question calls for technological companies to pay for content, though it does not specify the price.  

For very fast time, what will happen in Australia is expected to affect Kosovo and all other countries. /Periscope