Lamborghini bid farewell to car fairs

Italian producer has announced he will no longer participate in traditional car stores.

Large international car landscapes are increasingly losing importance, and the coronary crisis has only further affected this trend in the automotive industry.

While many large producers have repeatedly overlooked the world's main car performances, Lamborghini is the first to decide to give up attending these events in the future.

“We have decided not to participate in car shows because more and more we believe that a close relationship with customers is essential, and today's car fairs are not in accordance with our philosophy,” said Lamborghini marketing head Katia Bass, in an interview for Autocar India.

While Lamborghini will no longer have stands on the main shows of cars, the company will not give up participation in several other events of cars and exclusive shows, such as the “Speed Festival” in Goodwood, England, or “Comethation Elegation” in Pebble Beach, California.

These events have become the mini-exposit of exclusive and super sports cars in recent years, as many companies are holding the world premieres of new models, which were previously reserved mainly for Geneva, Frankfurt, or Paris.

The concept of such and similar events is undoubtedly more in line with Lamborghini's business philosophy than mass car shows in order to get closer to potential buyers.

This news is a new blow to car fairs that have been rocked by the coronary crisis, but also by previous decisions by carmakers turning increasingly into special events and on - line to launch new models.

Several major changes occurred on the world fair's calendar even before the pandemic, so the Detroit International Fair, which was traditionally held in January, was postponed in June, but this year was not held due to the epidemic, while Frankfurt was left without its famous car exhibit transferred to Munich.

We remember that so far this year, fairs in Geneva, Beijing and New York have been cancelled because of the Coronobrus.