How it became pink, a color dedicated to girls

In 1927 magazine “TIME” conducted a survey involving all the biggest clothing stores in Shba. They wanted to know which color was associated with the femininity in their clothing lines and in fact the result of this survey was quite confusing. Jennifer Wright, author and fashion specialist, says there is a catalog published in 1918 that then suggested that all young girls should wear blue because it is sweet and delicate, like them. Only after the second world war did the pink take that sense and direction it has today.

In 1953 Dwight Eisenhower, the general who won the war, became president, and actually this moment would become very important in the world history of pink. It was Eisenauer's inauguration ball as president, and Mimi Eisenauer, his wife, appeared at this ball dressed in a beautiful pink big dress. Previously, the blue color prevailed among women at the time because of the workplace.

Mimi Eisenauer loved pink, and this was known internationally. She thought that pink drew her to the surface including her blue eyes. And in fact, if we look in the newspaper of time, we often encounter articles that highlight Mimi Eisenauer's love of pink, to the point that this color was no longer called pink, but began to be labeled Pink Mimi.

Of course, the pink color for this joke began to be present every day and even more at cinematography. There's a lot of pink in the 1957 “Fuce” (The funny story), where an editor-in-chief of a fashion magazine, which is created based heavily on the character of Diana Wreland, a fashion editor, sings by showing how ladies in America at the time should think in pink.

In these years pink became really popular not only in feminine clothing but also at home. This is something that many women liked, so it was not viewed as a very imposed and oppressive thing, but there were obviously women like Diana Weerland who did not want to be part of the crowd.

At this pink dot began representing the real, non-real female, that could be anything but traditional.

Dona Mea Mims car racing champion is a good example for this. She had a pink uniform, pink helmet, and pink racing machine.