Apple under investigation for sexual discrimination for Apple Card

The investigation was prompted by a series of viral footage from web developer David Heinemeier Hansson about algorithms used for Apple Card, maintained by Goldman Sachs in the name of Apple.

Hansson said the credit card gave him a 20-fold higher limit than his wife, even though she has a higher credit outcome. He called the algorithm discriminating.

Hansson did not disclose the amount of income, but said he and his wife had been married for a long time, and that they share tax obligations and real estate.

He said complaints about the credit border were ignored. When the limit of his wife's credit card was finally raised without changing the system, Hansson stated that this was an attempt to bribe a user “with a loud voice” so Apple wouldn't need to change its bad algorithm.

A spokesperson for the New York Financial Services Authority confirmed that the case would be investigated. She said the service is concerned about possible discrimination and that the investigation will determine whether New York's law has been violated, as well as whether all Apple Card users are treated equally.

Goldman Sachs spokesman, Andrew Williams said their credit decisions were based on a client's credit rating, rather than other factors such as gender, sexual orientation or other legally banned factors. He added that the bank cannot comment on the client's individual decisions.

Apple did not immediately respond to requests for a statement on the case.

Otherwise, Apple introduced Apple Card this year in partnership with Goldman Sachs.