5 hours agoNike vs. Addidas, “bet” harsher marketing in football
Periskopi(8 years ago)
(8 years ago)Football is not only what we see playing in the green fields of the game, but there is also a hidden “ ”, marketing. The American company Nike, who is seeking to contribute to the transfer of Neymar to Madrid's Real, boasts that she signed with some of the most [...] teams and football players.
Football is not only what we see playing in the green fields of the game, but there is also a hidden “ ”, marketing.
The American company Nike, who is seeking to contribute to the transfer of Neymar to Madrid's Real, boasts that she signed with some of the world's best football teams and football players.
That's all you need to see is the list of players competing for Golden Ball. On the first ten of this list, 7 are players who have Nike as sponsors, and among them is Cristiano Ronaldo, the current winner of this trophy. As we expand this list to 25 football players, 16 have contracts with Nike, 7 with Addis and two with Puma.
So the footballers who are sponsored by Nike é in addition to Ronaldos are Neymar, Modric, Ramos, Mbpé, Leandowski and Kane. On the other hand, Adidas has on his “team” the star of Barcelona and the Argentinian representative, Lionel Messi, and Louis Suarez of Paul Pogbaa, but still the struggle with Nike for individual contracts with football players is lost.
The same cannot be said when it comes to Europe's most important teams. Here, the battle between Addis and Nike is more rivalized. If we see the “list Forbes” of the 10 most valuable clubs in the world, 4 of them have contracts with Addis and 4 with Nike. If the test is done for the 20 most valuable clubs, Nike wins a slight advantage, with 8 clubs under contract against the 6th of Addas.
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