The heavy consequences for businesses begin after Facebook's changes

Foreign Lifestyle portal, “Little Things” says it has been forced to shut down its activity following the changes made to Facebook News Feed algorithms.

Shutting down women's focused business will result in the loss of 100 jobs. The company was focused on publishing news and videos on its site. From its beginning in 2014, it attracted 12 million Facebook followers.

But the company said Facebook changes were “catastrophic for it.

Chief executive Joe Spieser told Business Insiver that recent changes to the Facebook algorithm have eliminated approximately 75% of organic traffic for <x0Little Words”, directly hitting its income.

In January, the social network said it would give priority to content from friends and family members instead of postings from different pages. It appears that the first steps of implementing this decision have already begun.

“Little Words” said it had been in talks to sell its business at another media company. However, in a letter to her staff, she discovered that the buyer had withdrawn.

“The businesses who wanted to buy “Little Things” got scared and immediately came out of the shopping process, putting us in danger of the bank's debt and eventually bringing an accelerated end to our history,” said sources from the page.

“Litttle Words” started as a marketing content site for the PetFlow retail store, online in 2014. Her Facebook page drew 800,000 followers in June that same year. PatFlow later left becoming an independent company in September 2014.

The company had benefited from Facebook's focus on video at the time and had produced videos related to lifestyle and cooking content.

Gretchen Tibbits, president and chief operative for the firm, told the BBC that the most difficult thing for the company is that “100 wonderful people have been affected by this change”.

The company said it will continue to update its site at the moment, but Mrs. Tibbits confirmed that “sot is the last day” for the firm.