Another innovation from the Instagram

Now if you want to publish a video or a photo that not all followers should see, just share the photo with selected friends.

Through option “Close friends” which appears at the end of the screen you can select not to think long about who will see it.
This list of friends can be created on the main personal profile menu, edited, and added to new friends.
This option is not valid for profile photos, only for those in November.