Google now allows you to change search privacy settings

Since today, Google is making it easier to change privacy parameters regarding research. In the left of Google, there will be an option where you can review your search activity, delete some or all of it, and manage how Google collects your activity.

Google also made it a little easier to find privacy checks regarding research, like advertising personalization parameters.

Google says it's looking at new features in mobile and desktop today; if you don't see it yet, it should show up soon.

A similar trait is coming into the Google app for iOS and Android in the coming weeks.