Apple and Samsung under intense pressure

Apple and Samsung, who will discover in the future the new smartphones, are always searching for the magic formula to maintain their dominance in the face of Chinese competition, in the context of market slowdown.

The battle is great for Apple, seeking to preserve the image of the title. But, the American group has had difficulty introducing new revolutionary functions for “Phoone”, whose first copy dates back to June 2007 and which has been sold to more than 1.2 billion copies.

The apple firm will publish “hone 8” in September. As usual, the characteristics of the new camera as well as the date of commercialization have become the object of many controversy in the specialized press, which further emphasizes that this new phone can cost at least $1000 (50 euros).

It is obvious that Apple wants to do something different for the 10th anniversary of iPhonne”, the analyst points out, Stephen Baker from his cabinet NPD Group, air attic.

The number one market, South Korean Samsung, will also publish on Wednesday “Galaxy Note 8”, a launch just as expected as the previous model that became the object of a return because of the battery explosion.

According to recent rumours, the new <x0thone” will be equipped with a screen that dials the entire telephone surface, with a specific location for an additional camera allowing recognition of the face in 3D.

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“expects to have a significant design renovation at Apple”, notes Avi Greengart, analyst at GlobalData.

This is a sensitive issue, mainly in China. People demand the production of a machine that reflects their social status and needs to be distinguished from a Chinese phone Huawei or Xiaomi, and I think this will be the case”, he follows.

Apple has lost ground in China, where its circulation has decreased by 10 percent in the last quarter compared to the same period last year.

IDC continues to place Samsung and Apple at the top, with 23.3 percent and 12 percent of sales, respectively, without much change.