Snapchat comes with innovation you didn't expect.

The “Social section” returns to first with friends' messages and stories, shared by the section dedicated to media and creative content.

This is the key to changing Snapchat's face, the app born to send 24-hour photos of video that are already focused on re-renewment after being beaten by rivals like Instagram.

The number one Snap Company, Evan Spiegel, reports on a 60-second video on YouTube change.

We make Snapchat more personal today. One of today's criticism of social networking is that they put together pictures and videos of friends with the content of editors, makers. But friends are not just “content”, but it's connected to them”, says Spiegel, broadcast Top Channel.

The conversation and Story of friends will already be at the right of the Snapcha photo camera, while editors' Storie will be shown right. Among the news is the most dynamic page “Mict”, which will show contacts based on the mode of interacting with others on the platform, an empowered function of “best friends”.

While the new Discovery site will be a fruit of the mix of human technology, content will be approved by a team of real people, while their proposals for the user will be personalised through an algorithm.