Market scandal: “The banned” that stole attention at the World Cup

But although FIFA has made great efforts to keep these marks off display during the tournament, the result has been quite opposite -- they have become one of the most controversial competition topics.

Outside the Levie Stadium in San Francisco, the ike logo is covered in a white tarp.

Within the media areas, the Heinz logos in ketchup bottles are covered with glue.

Even the players haven't missed this practice, occasionally like the Jamal Musiala, where Beats' logo on his headphones is covered with tape before the match.

None of these brands are official sponsors of FIFA, but that's exactly “stopping exposure” has made them even more visible, raporonin Telegrafi, broadcast Periscope.

This phenomenon is known as “Straisand” When trying to hide something actually makes it even more popular.

FIFA does not act out of anger, but for the protection of official sponsors who pay millions for exclusiveity.

Hence, the organization controls every detail of visibility inside the stadiums.

History shows, however, that <x0mbumming” often turns this control into boomerang.

From Dutch fans in 2006, to the cases of Bavaria and Budweiser, to Beats in 2014, every attempt to limit has generated even more publicity.

Once again, the affected brands have turned the situation to advantage, Heinz turned it into a limited product, Beats used it as a marketing card, while Levi was turning logo coverage into a global campaign.

In the end, while official sponsors secure guaranteed rights and presence, pre-priced brands “prohibited” are gaining public attention. /Periscope