Social networking age, Albanians prefer Facebook and Instagram

With social media becoming more and more present in our lives, it is no wonder that their users are growing steadily each year. There are about 8 billion people in the world and 4.9 billion of them use social media this year. These figures also imply that over two thirds [...]
With social media becoming more and more present in our lives, it is no wonder that their users are growing steadily each year.
There are about 8 billion people in the world and 4.9 billion of them use social media this year. These figures also imply that over two-thirds of internet users and one in three persons worldwide are on social media platforms.
According to Dataportal, there were 2.27 million Internet users in Albania at the beginning of 2023, while internet penetration was 80.1 percent. Albania was home to 1.60 million social media users in January 2023, equivalent to 56.4 percent of the total population.
The data shows that a total of 3.47 million mobile phone connections were active in Albania early in 2023, with this equivalent of 122.2 percent of the total population.
Meanwhile, data published in the advertising tools of leading social media platforms shows that in Albania, 1.55 million users aged 18 and older used social media in early 2023, equivalent to 68.0 percent of the total population of 18 and older. Back then.
More broadly, 70.4 per cent of the total internet users base in Albania (although age) used at least one social media platform in January 2023. For this period 42.4 percent of social media users in Albania were females, and 57.6 percent were males.
Data published in Meta's advertising sources shows that Facebook had 1.10 million users in Albania at the beginning of 2023, down by 104 thousand (-8.7 percent) between 2022 and 2023.
Numbers published in Meta's advertising tools show that the Instagram had 1,033 million users in Albania at the beginning of 2023, use decreased by 170 thousand (-14.1 percent) between 2022 and 2023.
Figures published in LinkedIn sources show that LinkedIn had 520.0 thousand “members of Albania at the beginning of 2023, growth by 40 thousand (+8.3 percent) between 2022 and 2023.
The numbers published in Twitter sources show that there were 136.9 thousand users in Albania at the beginning of 2023, with an increase of 42 thousand (+45.0 percent) between the beginning of 2022 and the start of 2023.
In the World
China has more social media users worldwide, with around 1021 million (1.02 billion) users since 2023.
The statue predicts that the number of Chinese users of social media will reach 1.21 billion in 2027.
India has the second largest social media base of 755.47 million users. The United States and Indonesia follow with 302.25 and 217.53 million users respectively./ Monitor. al












