Liverpool CEO: ”

One of the top figures in the football world speaks of the Fortnite impact on his sport.

Fortnite seems to have revolutionized the entertainment industry, becoming one of its largest and most profitable platforms. After the news that Netflix fears our competition, as well as the yesterday's Marekmello concert, held in Pleasant Park, Fornite also frightens the sports world.

Peter Moore, development supervisor Xbox i n Xbox 360President of SEGA America, and the former director of EA Sports, was elected in February 2017 as the president of Liverpool FC. He himself, in an interview with Arabic BusinessHe talks about his concern over young football fans.

“90 minutes is a very long time for the typical 20-30-year-old man to sit on the couch.” says Moore. “When I look at viewing numbers and participating in the stadium, as CEO of a football club I'm concerned, seeing we have to be ready to wait for the new generation. We're an industry that needs to use technology to attract young people so they don't grow up without the love of football. Our contents must be summed up in 60 to 90 seconds to keep them content.“.

Moore also adds that Liverpool does not compete only with other teams Premier League For fans. Among other things, one of the biggest competitors is one of the most popular video games of the moment, Fortnite.

“If we don't use technology in our favor, we risk losing fan” He says. “These times, you put a lot of pressure on time and day only lasts 24 hours... how many of these will be spent on Fortnite?”

During the interview, Moore continued to stress the need for effective use of technology to attract and hold new audiences and fans. He said the club is working with IBM to optimise the site and its applications to offer fans personal content.

During 2018, Liverpool FC had approximately 500 million social media reactions, being the second club in England and fifth in the world. /Periscopi/