Report FSHF: There's nothing official about naming the stadium.

“Air Albania Stadium” is expected to be the new name of the “National Arena”, the country's newest sports facility. The airline reportedly has bought the name right that had been released for sale by the Albanian Football Federation since September. However, for this news published by the Sport Process, [...]
However, for this news published by the Sport Process, the FSHF has reacted that through press spokesman Andy Vercani shows that there is nothing official.
Hello, everyone. As to the name of the stadium you're writing to me individually, there's nothing official about the FSHF. The moment we have an official announcement, of course you'll be notified of every detail before the match with France”, writes in his response the FSHF official.
The Sport Process reported that everything between Air Albania Company and the stock society “Red Centre” will be signed on Monday to give the official path to this co-operation. A commercial name for a stadium occurs for the first time in Albania and has often been a topic of debate and discussion, however, this is one of the best ways of managing such sports plants, which have a high cost of annual maintenance.
While worldwide such practices where large companies sponsor and place their names on names of clubs or football plants are numerous. Just a day ago, the company of research and consulting businesses to maximumize Duff&Phelps incomes has analysed the market of commercial names that hold different sports plants in Europe.
According to this study in Bundesliga, 80% of the stadiums have commercial names, while at Premier League are 30% of those with such names, 10% in Serbia A and Ligue 1 and 5% in La Ligan, Spain. In Bundesligla, 28% of the stadium name arrangements are with financial companies, 17% with automobile companies, 5% with energy companies and 33% with other companies.












