La League confirms Facebook agreement

La League has confirmed that all championship matches in the next three seasons will be broadcast live from Facebook to nations like India and Pakistan.

All 1,140 matches will be broadcast live from the most popular social network in that region of the world between 2014 and 2018.

“We are all happy to provide this free service in such an important territory as the Indian sub-cactinist,” says Alfredo Bermeo, director of the La League digital strategy for Reuters.

“One of our goals in the past two years has been to expand our audience, so our Facebook partnership, which has 270 million users in India, is key to us.”

Elven Sports, which broadcasts in Britain this season, will be featured by a La League match and Serie A per week via Facebook.