How much is “Euro-2024” worth?

A turnover of nearly 2.5 billion euros, which will bring more than 1 billion euros to U's arks EFA and a total of 331m euros for teams alike, as well as 7 million tourists, with influence considered relative, in the German economy.

Although far from the World Cup figures generated, European championships are an important factor for U's arks EFA, even more than the League Champions and the ready for clubs, writes Monitor.

Income for U n EFA

Starting with revenues, UEFA estimates speak of 2.4 billion euros in revenue for the championship being played in Germany.

To understand football growth at an economic level, you just think that the revenue in Euro 1992 was 40.9m euros.

In the bow of a little over 30 years, the figure has increased by 5790%, with significant growth even compared to Euro 2016, +26% compared to the 1.9 billion euros collected in the tournament played in France (in the 2021 Championship was marked a drop in 1.8 billion euros, due to the limits of firmly affecting the sale of tickets).

In income, the biggest voice remains the one related to television rights, where income is forecast at 1.44 billion euros, also assisted by agreements signed in the last minute (such as France's agreement with Nasser Sports Alchelifi, SPG president).

Trade revenues are forecast at 568m euros, with 300m expected to come from ticket sales and 100m euros from the hospital.

Costs per UEFA

In all, estimates speak of costs of about 1.22 billion euros, of which about half are related to hosting the championship (645m), while 240 million will be paid to clubs based on the number of players “borrowed” for the tournament and in the end, 331 million are estimated as incomes that will receive federations based on results.

The team that will raise the trophy will earn 28.5m euros.

Despite large income growth for U n EFA, however, the voice related to revenues according to results, has remained stable. Compared to 301m euros in 2016, the increase is 10% compared to +25 of revenues.

net execute for U n EFA, falling costs from revenues, is 1.19 billion euros.

This figure is growing strong compared to previous competitions. In 2021 the net collection was 645m euros compared to 847m euros in 2016 and 593 million in 2012.

Surplus, who comes from the European Championships, is distributed by UEFA through investments in the HatTrick programme, established in 2004, which distributes the winnings of the national federations to invest in long-term development projects, including the infrastructure and training of new players.

In particular, the forecast is that some 935m euros will be distributed in 2024, coming from Euro-2024 net income.

What remains will serve to strengthen U's arks EFAs who have suffered in recent years.

Influence on Waiting Land

A competition of such sizes is expected to bring 7 million tourists to Germany in total, of which more than 2.7 million fans are expected to be at the stadium for all matches, with significant economic impact.

However, experts explain, not significant enough to recover an economy in recession like German.

According to Michael Grömling, economics expert at the German Economic Institute (IW), World 2006 experience “shows that large sports competitions are not an economic engine.

Many consumers will benefit from this event to buy a new TV, invite friends to watch the matches, and drink a beer or more during cheering.

But they will save in other fields: barbecue sausages instead of a restaurant dinner, an evening in front of the TV instead of going to the movies. Consumer spending will not necessarily increase, but will be transferred”.

At the same time, fans of 23 participating countries “will replace other tourists. For the ten cities where matches will be held, the competition will bring a slight economic boost, but GDP at the end of the year will no longer be high”.

But there are other possible long-term aspects: a large sports competition can improve the image of the host country.

Caring for image is a major advantage, above all in a context of weak direct investment. At the same time, the economy is influenced by expectations of Euro 2024 emotional impact should not be underestimated”.

This is a thought similar to that of the IFO Institute, the headquarters research institute in Munich, which stresses that the German economy's feeling improved just a little after the 2006 World Cup.

After the World Cup, the financial performance of German companies slightly improved” explained Klaus Wohlrab, IFO leader.

The IFO Institute also analysed the hospitality industry (hotels and restaurants) and the food and drink sector during the 2006 World Cup in Germany.

We haven't seen significant impacts” The same view is the German Institute for Economic Research in Berlin, which in a study has found no particular economic impact stemming from the 2006 World Cup organisation.