Why did it take 64 years to make a Barbie movie?

And yet, Barbie had to make her debut in live-action. On July 21st, the doll will finally decorate the big screen. While there have been a number of Barbie animated films and so on in Nickeodeon and broadcasting services, Barbie will be the first live-action movie with the doll playing premiere at the cinema.

Barbie is deliberately a doll on which girls can design their dreams and desires. This makes it especially difficult to create a specific story about the film.

When Mattel's CEO Ynon Kreiz took over in 2018, he decided that it was time to engage in a Barbie movie. The film would be the first entry into a developing cinematographic universe based on company toys. In 2018, Robbie signed to play and producer Barbie, and Werner Bros announced that Greta Gerwig and Noah Baubach had joined as screenwriters a year later.

Here's the story of how Barbie got to the big screen, and why it took her so long to get here.

The 2016 live-action show by Amy Schumerne Comedy Central was not approved because it ridiculed men who didn't see it as the attractive “enough to be attracted to” and companies that used women to sell them products.

It was hard to imagine that Mattel, a company that had spent millions to preserve a tarnished image of her doll, was subject to Schumer's mood. Mattel wanted Barbie to inspire. Any comic presentation would inevitably bring down the image of the doll.