Why are celebrities speaking out about their plastic interventions?

In late July, a plastic surgeon in New York, Andrew Yacono was in the hall preparing for a routine day of surgery. “And they say, Mark Jacobs just posted a picture of his fake face! ) I was like, what? I couldn't believe it. ”

Because it was the doctor himself who made Jacob a facial lift the day before. I had no idea he would publish this,” says Dr. Yacono. I was totally amazed. But this is Marc... He's transparent to everything in his life, so he shouldn't be that shocking. ”

When Marc posted it, people could see that it was not such a difficult, frightening, or painful thing, which is seen as a concern about plastic surgery,” says Dr. Yacono. And Marc later looked like himself. He looked normal. ”

Transparency and Jacob's reality sparked a long-delayed conversation: In an era that values truthfulness, why not talk openly about plastic interventions?

There's a huge difference recently, but the stigma remains! 

Experts cite several reasons why plastic interventions have become a normal phenomenon. One is cosmetic surgery promoted by COVID, “Zoom boom”, which began when people quickly discovered that real-time video cannot be fixed.

Also, many procedures have become more affordable, says Clara Varga, director of beauty at the WW company. GSN. Interventions are becoming safer as technology improves, but still surgery carries risks such as blood clotting, infections, fluid collection, and nerve damage. For example, the establishment of Brazilian hips (BBL) has been called one of the most dangerous procedures; in 2018, the American Association for Plastic Surgery (ASPS) estimated that the death rate was 1 in 3000.

But more than anything else, Varga adds, “what has fully normalised [opposing] are social media. We've seen dermatologists become new sensors. ”

Social media and the aesthetic surgery industry are increasingly interlocking as the popularity of these posts grows.

Urmen Desai, a plastic surgeon in Beverly Hills who has a clientele V IP, says he gets a total of 90 percent of his patients from the Instagram. “send me DM for a appointment,” he says. “The Institute is like new Google”.

Patients who were once reserved for his social profile now ask if he will register their operations so that friends can see.

This new generation of patients with social media knowledge has begun to run plastic surgery trends, Varga says. The one thing we're looking at is that they're assessing individuality and authenticity by stressing something that's already there, instead of saying: “I want lips like soilin”.