Skin and body care: How the pandemic Changed Our Habits

Like many other customs, our self - care may have changed as a result of pandemic. Beauty is not only about looking good, but it's also about feeling good, as a recent report by McKinsey, a consultancy company, points out. We are buying more products that support our need for simple pleasures and self - care.

In March, as soon as France entered into isolation, sales of expensive soaps increased by 800%. In Zalandoėe-commerce, an increase in the sale of aromarapy and remote products was observed. Moreover, sales of skin products, nails, and hair care increased by 300%.

It's not the first time such a phenomenon happens. In 2001, Leonard Lauder, son of Estée Lauder, coined the term “The Reds Index” after increasing lipstick sales a month after 9/11. Even in the most difficult and uncertain times, some luxury products find their way into our basket.

Alibaba reported that sales increased by 150% in the eye product sector. Is it the time for “Refound string”?

Of course, it is also important that the beauty sector is one of the most affordable sectors. If an expensive dress or athletic model may be inappropriate during this time, a hair cream or a hydration is quite the opposite.