4 hours agoPandemia: How the Fashion Industry Was Hit and What Is Happening Now
Periskopi(6 years ago)
(6 years ago)Fashion is a million dollar industry, it's an art form, and above all it's necessary. As a large part of other industries, however, the fashion was also affected by the pandemic. So, it had to fit. Shutting down physical shops and canceling events due to social distance conservation, physical stores were [...]
Fashion is a million dollar industry, it's an art form, and above all it's necessary. As a large part of other industries, however, the fashion was also affected by the pandemic. So, it had to fit.
Shutting down physical shops and canceling events
Because of social distance conservation, physical stores were closed to prevent the spread of Covid-19, while a series of events were canceled. The first to be touched by the pandemic were Chinese brands, such as Angel Chen and Rizostru. Chanel announced in late February that he would not host the event for the Métiers d'Art collection in Beijing. Giorgio Armani announced guests 24 hours before the event's slide would be broadcast online and no guests would be present.
Some brands canceled orders in Bangladesh
Because of the closure of shops and the collapse of sales, Forbes reports that some Western brands canceled the demand made at the furnace in Bangladesh. 1.2 million workers in Bangladesh have been affected by orders, and thousands of suppliers have lost their contracts. However, various campaigns, such as H&M, are trying to compensate for the damage and there is hope that the situation will improve.
Foretified Financial Loss
In the luxury production sector, brands are expected to have a 10 billion-euro drop in sales. These marks are closely related to Chinese consumers, who are among the most affected of the pandemic.
Inducers and Public Calls
Known people in the fashion industry used their platforms to contribute a little bit to the relief of damage done by David-19. Stylist Anna Rosa Vitiello and Bettina Looney created a new wardrobe whose sales were intended to raise funds to help US charity organisations.
The Aid of Luxury Markets
Gucci: Italian Marka offered 1,10,000 surgical masks and 55,000 medical clothing. Gucci is also assisting in fund collection campaigns, contributing to the Italian Civil Protection Department and the General Fund for Solidarity.
Ralph Lauren: Ralph Lauren promised $10 million to alleviate the damage of David-19. Similarly, it will produce 250,000 face masks and 25,000 protective clothing for doctors.
Prada: The Prada financed the construction of three new hospitals in Milan, as well as to produce 110,000 masks and 80,000 medical garments to be delivered to Toscan hospitals.
Louis Vuitton: LV distributes free to French health authorities antibacterial gel. The company also promised 40 million masks for the face.
Armani: Armani donated $1.4 million to hospitals and health organizations in Italy.
Events went online
As important events were cancelled, the fashion industry tried to adapt to online platforms. The Shanghai Fashion Week began on 24 March and was broadcast online. The same practice was followed in Tokyo.
The British Fashion Council announced that the Fashion Week in London will continue according to planned dates -- 12-14 laughs, but instead of a physical show -- content will be broadcast on a diary platform in Londonfashinoneek.co.uk. The content will be divided in several ways: via video live in Instagram, question-re answer, podcast, conference in Zoom, video, etc.
